Blood vessels

Published/Aired: 
March 2007
 Blood vessels
 Blood vessels

Tags

Description

Caption

Run, because Darwin was right about evolution, and Newton, about gravity.
Running is in our DNA.
Asics. Sound mind, sound body.

Advertising Agency: Dez Brasil, São Paulo, Brazil
Creative Director: Vitor Knijnik
Art Directors: Getulio Albrecht, Rodrigo Cabello
Copywriter: Michel Zveibil
Illustrator: Platinum
Photographer: Platinum
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Highest Rated

levilevi's picture

Whatever. It's so lackluster I can't even muster the energy to dislike it. I'm painfully apathetic.

levilevi
Activity Score 58
Web Designer/Developer
levilevi's picture

Whatever. It's so lackluster I can't even muster the energy to dislike it. I'm painfully apathetic.

levilevi
Activity Score 58
Web Designer/Developer
Minimum's picture

Nobody's going to bitch about the comma's?? hmm I'll wait then

Minimum
Activity Score 1430
Graphic Designer |

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

purplesimon's picture

I would, but it seems to me that, lately, every ad has a copy error. I'm almost immune to it.

purplesimon
Activity Score 473
Copywriter at Euro RSCG
ivan's picture

Maybe typos are hip, we are just out of the circle.

ivan
Creative Director at Ads of the World
Arisca's picture

What's with the commas?

Arisca
Activity Score 164
Copywriter
roman-schwienbacher.com's picture

it is maybe on purpus for you...
so you do not run out of work..

roman-schwienba...
Activity Score 1021
Photographer
Arisca's picture

as long as i can spell i'll be alright.
the ad isn't gramatically challenged, either.
but it's always nice to share some views, ain't it?

Arisca
Activity Score 164
Copywriter
Tron's picture

Awesome art.

Nice.

Tron
Activity Score 174
Art Director
Arisca's picture

The copy takes its time to help establish the idea (unnecessarily, by the way), and it does go a looong way. Too many words, no identifiable catch phrase. And no coma after Newton. Good concept, still.

Arisca
Activity Score 164
Copywriter
JTW926's picture

there actually is a comma after the Newton, it's very faint, but there.

other than that, it definately looks like the nike road campaign. sort of makes me want to leave my desk and go running.

JTW926
Activity Score 184
Art Director
hang-the-dj's picture

I spotted the typo's, but still searching for a concept...

hang-the-dj
Activity Score 1262
Copywriter
like.a.boy's picture

It just somehow remind me of the Nike "ROAD" campaign... somehow...

like.a.boy
Activity Score 227
Art Director
roman-schwienbacher.com's picture

without the running girl i would prefer it,
but gerneraly seen it is very nice

roman-schwienba...
Activity Score 1021
Photographer
sbr's picture

Awesome

sbr
Activity Score 143
Art Director
mrtalented's picture

i prefer the color scheme on this one

mrtalented
Activity Score 2171
Creative Director
Doberman's picture

I like the copy, however, it would be better without it.

Doberman
Activity Score 48
Copywriter |

Doberman.

Rog's picture

Trippy, but clumsy.
Don't try an explain your idea to me.
Copy overkill.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

amrita's picture

nice photoshop work... well done.
ambience well created...

amrita
Activity Score 26
Illustrator
jackblack's picture

great way to tie in the insight of a runner to the overall art direction.

jackblack
Activity Score 2363
Art Director
pratz's picture

zzzzzzzz......

pratz
Activity Score 49
Creative Director
act's picture

Out of this world, anti-gravity, multi-dimensional like an MC Escher painting- they are all similar to what Nike did.

act
Activity Score 535
Art Director
B128's picture

Nice looking but won't make me buy Asics. This ad tells me more about the very late Darwin and Newton and nothing about the product.

B128
Activity Score 392
Art Director
ChuckNorris's picture

what do newton and darwin have to do with running?

ChuckNorris
Activity Score 834
Creative Director
osmosis's picture

Nike did something like this a while ago...

osmosis
Activity Score 14
Art Director
Guest's picture

do red blood cells and with blood cells and panst snme to be by for work to do blood vessels do Bad to do

Guest
Guest's picture

In which parts of the the body are blood vessels visible to use?

Guest
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