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Agency Network: 
Published/Aired: 
September 2012

Description

Print advertisement created by Euro RSCG, South Africa for Blitz Firelighters, within the category: Personal Accessories.

Caption

When you need fire fast
Blitz Firelighters

Advertising Agency: Euro RSCG, South Africa
Executive Creative Director: Jonathan Deeb
Creative Directors: Fiona O'Connor, Laura May Vale
Art Director: Alex Christoudolou
Copywriter: Paul Frade
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morse's picture

This makes sense.

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

niko_17's picture

really really bad art.

The concept ain't bad at all, but i think the examples are wrong, may be it could be for more important situations, like a cast away triying to light a fire to call an aaerplane atention, or something like that.

niko_17
Activity Score 138
work
bakamono's picture

You take a bad idea and you "double it"

bakamono
Activity Score 1002

because therefore it is

Siddarth Basavaraj's picture

Concept is good. But the execution sucks

Siddarth Basavaraj
Activity Score 1673
Copywriter at Adsyndicate Services Pvt. Ltd. |

Love creating ads..

Siddarth Basavaraj's picture

@niko_17: I agree with you man. May be that castaway thing would have worked

Siddarth Basavaraj
Activity Score 1673
Copywriter at Adsyndicate Services Pvt. Ltd. |

Love creating ads..

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