Brighter Selfies, 1

Agency Network: 
March 2018
Blem: Brighter Selfies, 1


Blem, the leading brand in care of furniture, historically specialist in wooden surfaces, started to explore new surfaces to use spray, launched new fragrances and expanded its portfolio of products to the world of cleaning.

To show this, we've decided to draw a link between the moment of satisfaction that we feel when we finish cleaning and that moment when we feel so good about ourselves that we take a selfie. All of this, happening next to shiny and spotless surfaces that can now be cleaned and renewed with Blem.

Print advertisement created by Ogilvy, Argentina for Blem, within the category: House, Garden.


Brighter Surfaces

Advertising Agency: Ogilvy, Buenos Aires, Argentina
Executive Creative Director: Maximiliano Maddalena
Creative Directors: Alejandro Blanc, Sebastian Graccioli
Art Director: Nicolas Corvino Rius
Copywriter: Juan Manuel Fombella
Photographers: Los Vocalino
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