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50% Off titles - A Tale of One City

Campaign
Agency Network: 
Published/Aired: 
October 2016
Blank Books: 50% Off titles - A Tale of One City

Description

We played on well-known book titles to advertise Blank Book’s (book store) half-price sale.

Print advertisement created by Lowe, South Africa for Blank Books, within the category: Retail Services.

Advertising Agency: Mullenlowe, South Africa
Chief Creative Officer: Kirk Gainsford
Creative Director: Alistair Morgan
Art Directors: Dane Alexander, Nethaam Abrahams
Copywriter: Jeanine Gomes
Illustrator: Morgan Van Heerden
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