Blank
Description
Creative Director: Eric Hollander
Art Director: Marine Vincent
Copywriter: Carl Hansenne
Typographer: Olivier Sténuit
this is the best idea they've got on the subject?!?!?
hmmmm.... somebody needs new creative team...
I like it, I hate being guilt tripped by charity advertising.
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Energizer Bunny arrested, charged with battery.
realy deep idea. i like it
does it need a full page ? they could have made it as a page banner!
The man who stops advertising to save money is like the man who stops the clock to save time
you've gotta be a client! :-)
of course it needs a lot of space. without the white page, noone would notice something is missing. white space is good. only those bad bad clients always ask us to fill it with bigger headlines, logos and stickers :-D
at the same time, let's agree I can see the idea and it could've been good, but it's left somewhere in midtrack and doesn't work.
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You have done nothing coz you wanted to save people from embarrassment. You could have done something to help people overcome that guilt. And a blank ad is no more a ground breaking idea.
Jaggy, MICA Ahmedabad
Beautiful copy, but already done. Dozen times.
Eye-catching... Always works. Well done!
So old. How many times have you seen an ad with a blank page and an explanation?
What does it mean so old?!
Does it mean that nobody can't use a blank page in the future because someone, someday use it for the other brand and the other idea?
Could of thought of something better.
-Chris
Superb, Very nic idea.... keep it up.. can't express...
....Method in madness....
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