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Hand's picture

Clever and works for me.
it's just part of the copy at the bottom is a bit hard to read

Activity Score 195
Graphic Designer
Saltsea's picture

Very 1st level.
And the writing is so fake.

Activity Score 319
Creative Director
teenie's picture

I agree. It's like they re-wrote the brief on a chalkboard and just left out the budget bits. Show me don't tell me, as one of my CDs liked to remind us.

Activity Score 1894
Chocolat's picture

oh i so wish they hadnt used a font for that, so not convincing! other than that, its an interesting and effective way to say what many have said before. me think it works.

Activity Score 286
Art Director
a s's picture

hard hitting... ask those who hv to walk miles to fetch stuff

a s
Activity Score 46
Copywriter |

words win wars

Rog's picture

I really don't agree with such attempted viusal wit with a message like this.
It stands in the way of any empathy from the potential supporter.
Blackboards talk of/to young school chcildren.
It talks down to the audience.

Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

• ω •'s picture

thought provoking..should anyone be tempted by the visual to read it in the first place.

• ω •
Activity Score 193
Art Director
kalpesh78's picture

very nice.. though art-direction needs work.

Activity Score 2578
Art Director |

ideas....30 minutes nahi toh free.

truecopy's picture

Great ad. The truth!

Activity Score 399
Copywriter |

"Sex sells. Truth even better." - A friend

slim's picture

Hasn't this whole 'maths problem' thing been done before? Esp for this category.

Activity Score 1047
elmikel's picture

Works for me. Strikes the right chord. Very good!

Activity Score 1147
mrtalented's picture

donate for access to the water? quite weird brief. isn't coming to school they'll get to drink water there for free?

Activity Score 2171
Creative Director
teenie's picture

Good point. NGOs fundraise to provide wells in such towns so children - especially girls, who do the bulk of such work - can go to school instead of spending their days fetching water. If you want people to give you should maybe tell them how they'll be helping.

Activity Score 1894
Guest's picture

Unfortunately the best thing to do for these people is to civilize and educate them. Unfortunately.