Advertisement

Black Eye

Published/Aired: 
July 2007
 Black Eye
 Black Eye

Description

Caption

Yesterday, I was cooking dinner but I forgot that I had also left the washer and dryer on, so we got a power shortage. In the dark I went looking for a flashlight and I accidentally bumped into the cupboard. Unfortunately I'd left an old iron on top and it fell off and hit me in the face. Hence the black eye.
You can tell us your real story.

Advertising Agency: Saatchi & Saatchi Brussels, Belgium
Creative Director: Philip Vandenberghe
Art Director: Patrick Vermeylen
Copywriter: Caroline D'hont
Photographer: Wim Vanderwegen
Log in to post comments
G_Patterson's picture

I like this. Were there any more to go with this?

G_Patterson
Activity Score 42
Copywriter
skaroline's picture

No, it was for a public awareness contest organised by a newspaper, you could only send in 1 ad.

skaroline
Activity Score 52
Copywriter
ivan's picture

Thanks Caroline, I love it when the creators of the ad participate in the discussion.

ivan
Activity Score 14
Creative Director at Ads of the World
G_Patterson's picture

It's a good visual and a nice idea, I think it's well worth taking this forward into something more.

G_Patterson
Activity Score 42
Copywriter
Blessilda Mok's picture

Next ad, please.

Blessilda Mok
Activity Score 117
Client Servicing
deep_tracy's picture

saw something like this almost ten years ago. the only difference was it had a baby in it, not a woman.

deep_tracy
Activity Score 588
Copywriter
CC3's picture

This has always been a good idea.

Don't want to rain on the parade here but, you got to do the homework people. This has been done a few years back, almost verbatim. Check you CA ad annuals, it was a few years back but it's there.

CC3
postman's picture

This is an "appealing" visual and gets the point across very well. I like it.

postman
Activity Score 951
Other
j4son's picture

well done,simple and effective.

j4son
Activity Score 266
Copywriter
Jet Propulsion Lab's picture

What a powerful ad. I LOVE IT!

However, (you knew that was coming, didn't ya?) CC3 is absolutely right. This almost exact same idea/execution has been tried very successfully in the past. And went on to win awards.
I'm usually not one to just spew words like "been done" or "seen it" at the "slightest" resemblance of an idea or the visual, etc. But when a carbon copy of your concept has been awarded at shows in previous years, you've just got to be to be able to say "this one is good, but let's move on..."

That's called maturity.

Jet Propulsion Lab
Activity Score 10679
Copywriter
skaroline's picture

Ok, it's been done, I can believe that. Like so many other ads. Have you ever seen the website Admirror? http://www.coloribus.com/admirror/
Sure there are copycats among us, and subcontiously we're always influenced by everything we see:
Derren Brown, a psychological illusionist who studies 'mind control' (and isn't that what we do in advertising after all, mind control?) once did a very curious experiment on two advertisers, watch it on http://www.youtube.com/watch?v=ZyQjr1YL0zg (be sure to watch the whole thing, the clue comes at the end)
To make my point: isn't there the possibility that two different people (or teams in this case) come up with the same idea?

skaroline
Activity Score 52
Copywriter
Jet Propulsion Lab's picture

The whole point of my comment (and that of CC3's, I believe) was that you, as an advertising creative, should know what's out there. What type of work has already received a lot of recognition in the public's eye and at industry awards shows. You simply HAVE GOT TO KNOW. That is part of you job description.
Sure, "great minds think alike." All the MORE reason for you to be aware that something you just came up with hasn't already been thought of, produced and been awarded mumerous awards before you!

DO YOUR RESEARCH.

Jet Propulsion Lab
Activity Score 10679
Copywriter
beepbeep's picture

Sometimes you just don't know, let's give 'em the benefit of the doubt.
But I have to admit that research is important. The internet exist, adsoftheworld exists, canneslions.com exists. So a little check before presenting it to the client can avoid these sorts of discussions.

Now about the ad.
It's an OK ad, but not more than OK.
For a public awareness you should hit harder and newer.
After all it is the most difficult category to win.

beepbeep
skaroline's picture

You're right, you should do research, and I do, but you got to admit you can never see them all (and what's the other ad this resembles to? can you give a link, if it has won so many prices, it shouldn't be too hard to find...).

skaroline
Activity Score 52
Copywriter
CC3's picture

2000 CA ad annual 41

Pg 105

Haven is the client

CC3
fakebuster's picture

pha! it's not even true. faker

fakebuster
Guest star's picture

come on, jet propulsion bla.
first of all: are you 100% sure that none of the ads you've done so far hasn't been done before in a similar or verbatim way? even though you're doing your research?
imagine: there's a good ad release in belgium. a similar ad has been done years before somewhere on this planet. would the target audience care? would joey average care?
first of all, it's the job of the juries to see if an ad has been done before or if it's a whole new idea. if this one was gold in cannes i would understand your tizzy.

Guest star
Jet Propulsion Lab's picture

To all above commentators, I just realized that this ad was produced in Belgium and not here in America. I missed the credits up there. You probably couldn't have possibly known about the campaign I was talking about ever existed then. Although, it is STILL possible to find out as someone pointed out. But maybe I was a little too harsh on the creators of this ad. Sorry if I came across that way.
But I stand by my original comment about the importance of being aware of what kinds of work have already been produced. Both good AND bad.
And no, it's not just the job of the awards show judges, but it is yours as well.

BTW, I love these discussions with people from all over! It's wonderful.

Jet Propulsion Lab
Activity Score 10679
Copywriter
skaroline's picture

Yes, it's nice to get some discussion over here! I wasn't offended, so no worries there. I haven't been able to find the ad you were talking about though, any chance you can find a link somewhere? I'm actually curious...

skaroline
Activity Score 52
Copywriter
BOOBJOB LOOBCANNON's picture

Jet Propulsion Lab... 'that's called maturity', 'DO YOUR RESEARCH' ?!

You are beginning to sound like the biggest knob on this site, and what with Slim, Neimad and Spanky on here that's a pretty big achievement!

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

PaulyG_fill in the blank's picture

haha. I actually have nothing against Jet Propulsion Lab; I think he knows what he's talking about (even if it's sometimes communicated in a condescending manner), but I think it's hilarious that you pointed out Spanky. I can't stand that guy.

PaulyG_fill in ...
Activity Score 1148
Copywriter
BOOBJOB LOOBCANNON's picture

.

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

fractalrene's picture

Nice ad.

fractalrene
Activity Score 1504
Copywriter
musback's picture

Really pulled me to my screen, and i'm a lazy man...
conclusion: it worked!
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
New Blog @ http://musback.blogspot.com

musback
Activity Score 355
Art Director |

_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
http://musback.wordpress.com is looking for a job!

addyong's picture

It caught my attention! That's an ad do!

addyong
Activity Score 155
Art Director |

Give Me a Hell Yeah!!!

BOOBJOB LOOBCANNON's picture

Its good! There's so many ads like this out there, this one is subtle, different and I think it would register with the audience. Great!

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

C-Rock's picture

I love how the type is utilized to imply the bruise rather than actually having a bruise and the type as well. Well done!

C-Rock
Activity Score 28
Other
euclid the greek mathematician's picture

it's been done

euclid the gree...
Activity Score 98
Art Director |

http:\\www.artissionary.blogspot.com

BOOBJOB LOOBCANNON's picture

I'm all up for people pointing out when something has been done before, but PLEASE say where you've seen it. Otherwise it's just frustrating.

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

G_Patterson's picture

I agree with baloonatic here. Please give a refrence if you can, when pointing out work has "been done". Thanks

G_Patterson
Activity Score 42
Copywriter
H_Buscaglia's picture

Done

H_Buscaglia
annina's picture

It's been done.

Campaign: Prevention of Child Abuse
Agency: Ogilvy & Mother
Client: Childline
Country: SouthAfrica, 2000
Art Director: Ryan Reed
Creative Director: Mark Fisher
Copywriter: Neil Gardiner
Typographer: Ryan Reed

annina
Activity Score 18
Art Director
Gigilamour's picture

yeah nice but I saw it a 1000 times before ... so.. not original anymore

Gigilamour
AXAY555's picture

She is so beautiful
who would want to beat her?

AXAY555
Activity Score 582
Graphic Designer at rachana sansad college of applied art, mumbai.
AXAY555's picture

She is so beautiful
who would want to beat her?

AXAY555
Activity Score 582
Graphic Designer at rachana sansad college of applied art, mumbai.
Featured Content

Latest Collections

Advertisement
Campaign Submission
Upload Your Work
Get Featured on AotW
Submit Now