Log in to post comments
lorsdana's picture

i think it has too many items, simple or less items could work better

lorsdana
Activity Score 81
Graphic Designer
Nthngmn's picture

to be honest, and I know the effect they were going for, but the dog may very well get lost. In spite of their tabloidy efforts.

Nthngmn
Activity Score 626
Art Director
Leandro's picture

where is waldo?

Leandro
Activity Score 117
Art Director
justpassingby's picture

suprised ivan posted this, its not big or clever. Something i would see in a tv guide magazine.

justpassingby
Activity Score 1368
Other
whitespace's picture

I think the placement plays a big part... I'm pretty sure the ladies will go over every item if they're in the market for b&w fashion stuff, and be surprised by the dog.

whitespace
Activity Score 1953
Creative Director
Rog's picture

I love how this will (and is) fooling people.
This is precisely what you'll see in TV Guides.
I'll bet that's in their media plan.
This is great 'rule bending' advertising.
You go, girls.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

Rog's picture

Because the dog's the last little accessory.
That's the beauty/confidence of this idea.
They WILL read it all to get to it, AdMad.
Reel them into the zone... then BAM, honey!

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

roman-schwienbacher.com's picture

there is to much stuff.
very confusing ad

roman-schwienba...
Activity Score 1021
Photographer
Rog's picture

Show it to your girlfiend, Ro man.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

Corona Raymaker's picture

I see nothing confusing in this. It's not overloaded.
But: This won't upset anyone. If a typical i.e. Vogue reader would see this ad without the copy, they would probably take it for absolutely normal xD

edit: Ok, maybe that's just it's point. If so: Well done.

Corona Raymaker
Activity Score 549
Copywriter |

Vive La Aducation!

NSFW Warning
This page may contain elements which are considered Not Safe For Work.
Featured Content

Latest Collections