Description
Print advertisement created by Leo Burnett, Belgium for Bite Back, within the category: Public Interest, NGO.
How many test animals have to pay for your cosmetics?
Creative Directors: Jean-Paul Lefebvre, Michel De Lauw
Art Director: Alex Gabriels
Copywriter: Wim Corremans
Photographer: Frieke Janssens
Just the tube itself with the tail coming out would have worked better. Putting it 'in situ' is unnecessary and distracting. Great ad though.
I think in situ is what makes it all the more disturbing for the viewer. That personal contact thing.
Btw: Freckles are great.
"Things that look other things" is something we just can't stand anymore.
Most of the time, they show animals you'd feel sorry for, like bunnies and dogs. That makes you sad and guilty.
Showing rats just make you want to puke.
It's a different emotion.
test animals are test animals... whether their rats or not. Get rid of the freckles!!!!
why cast a model with such distracting skin.
She's lovely, but not right for the ad.
She is using the product to disappear de freckles. Anyway bad use of the model.
I like the freckles. It makes her look cute. I like cute. I like girls who have alot of cute-ness and allmost an auro of innocence. This girl (shook look at the head too) has a lot of innocence radiating from her
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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam
The concept is good ... but thy cud have done something more convincing than freckles ...
magnificent
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