Light Bulb

Campaign
Agency Network: 
Published/Aired: 
April 2009
BIRM:  Light Bulb
BIRM Print Ad -  Light Bulb

Also From This Campaign 3

Description

BIRM is a medicine that prevents diseases by balancing the immunological system.

Print advertisement created by La Facultad, Ecuador for BIRM, within the category: Pharmaceutical.

Caption

No disease can get to you

Advertising Agency: La Facultad, Quito, Ecuador
Creative Directors: Diego Jarrín, Germán Andrade
Creative Team: Xavier Prado, Andrés Freile, Sebastián Villagómez, Santiago Zumárraga
Photographer: Ramiro Salazar
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premc's picture

mmm

premc
Activity Score 917
Graphic Designer at Web Designer/Graphic Designer |

radical

Emran Hayat's picture

thats fucking stupid that "no disease can get to u"... not at all!... like the art work only

Emran Hayat
Activity Score 832
Art Director at IAL Saatchi & Saatchi |

Creativity is a natural extension of our enthusiasm

everartz's picture

so many things come the mind when this ad is seen, one strong believe is that, this ad or the entire campaign came in response to the swine flu that is attacked the amreicas, i think this is where the headline came from : No disease can get to you.

for the art work i dont feel the shadows casted are real, they are not done perfectly, overall the idea is not a wow, but again there would be a response fro people for what is going on in the region.

everartz
Activity Score 7613
Art Director |

| everartz |

Mandark's picture

Where I live and work, there is a medical commitee or smthg, that would NEVER alow a claim like this. it's really exagerated. and to be honest, this metaphore doesn't quite work. maybe it's a well known product...some sort of coke in the pharma category...otherwise...there is NO real benefit and ansolutly NO reason to believe. ans the art should have worked more on those shades. seems to me like he got lazy there.

Mandark
Activity Score 403
copywriter |

"U think it's perfect?! Press delete and start again!"

Guest's picture

I'm pretty sure no legal department would let this go out.

Guest
Ed Mintone's picture

Never realized that suits frequent this site as well.

Nice idea.

Ed Mintone
Activity Score 585
Other
sush's picture

nice concept

sush
Activity Score 566
creative writer and organizer |

sue

Guest's picture

strange!

Guest
Endlessway1's picture

amazing .. great idea

Endlessway1
Activity Score 99
Graphic Designer at LOWE Egypt
Guest's picture

I can't believe this kind of medical claim would be allowed in any country. It's a cool idea, but that's a ridiculous claim that would never be approved by any sort of regulatory agency.

Guest
Guest's picture

what kind of disease? Brick syndrome? baseball bat flu? these are nonsense metaphors.

Guest
SandMan69's picture

All of you guys mocking this ad will be sorry when next year Dragon flu comes out and you won't have been taking your medicine and grow scales and breath fire....like a dragon...because these "flus'" are real...

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

Guest's picture

Doesn´t work for me, but I agree with everartz. They probably did it based on the swine flu

Guest
Guest's picture

DEL PUTAS

PD: HOY NOCHES LAS BIELAS

Guest
BOOBJOB LOOBCANNON's picture

A little strange, seems quite a weird group of metaphors for you and disease. Seems to work somehow, but I don't like the message or the line at all.

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

advert2ad's picture

Will not sell to "aam junta".........

-Sandy.

Note: Aam Junta = General Public.
Its Hindi.

advert2ad
Activity Score 237
Other |

-Cheers,
Sandy

p_hollis's picture

There's this thing called Truth In Advertising that makes this campaign ridiculous, if not illegal. Scali, McCabe and Sloves lost the Volvo account for committing the same mistake.

p_hollis
Activity Score 34
The Dallas Morning News |

For every vision, there is a revision

Guest's picture

time-wrap is the perfect medicine for advertising.. just save the campaign :)

Guest
hnavas's picture

Excellent idea. As always, La Facultad, putting their bit to improve the ecuadorian advertising.

Great job.

hnavas
Activity Score 47
Art Director at Navas & Partners
testuser's picture

test comment

testuser
Activity Score 24
Other |

Test signature

Guest's picture

i only like the art work

Guest
Guest's picture

Irónico que en una agencia en la que solo hay directores de arte lo que le resta al aviso es la dirección de arte.
La idea es excelente igual, los comerciales están muy bien también. Buena onda La Facultad.

Guest
Guest's picture

¿ ?

Guest
Diego Jarrin's picture

¿¿¿¿ ?????

Diego Jarrin
Activity Score 57
Chief Creative Officer at Episodio1
Guest's picture

It's a f.. lie!

Guest
Guest's picture

I just feel sick

Guest
Guest's picture

Too optimistic claim, wrong actually

Guest
Guest's picture

idea impactante lastima que la dirección de arte sea tan básica, desperdicio

Guest
Guest's picture

Metaphors are not ideas.

Guest
roby's picture

ok

roby
Activity Score 65
Copywriter
mrkay's picture

so good.

mrkay
Activity Score 11
Graphic Designer
Guest's picture

Otra copia del Barona

Guest
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