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stateoftheart's picture

hmmm, like no other sounds quite familiar

stateoftheart
Activity Score 181
Copywriter
thirty6chambers's picture

it's sony's tagline

thirty6chambers
Activity Score 1464
Art Director
CreepingFeature's picture

More twee hyperbole that ditches relevancy. Tell me the laptop's specs and how small it is. Who cares how light it is?

CreepingFeature
Activity Score 244
Copywriter at 7th Level of Consciousness
kurtberengeiger's picture

A laptop like every other.

kurtberengeiger
Activity Score 7353
Copywriter
brain123's picture

Yeah!, MacBook Air kicks ass!!

brain123
Activity Score 830
Creative Director at Crea DRAFTFCB
ricklongo's picture

Actually, lightness is intrisically related to size. In fact, it may even be more important. It really is a pain carrying a heavy laptop around.

Nothing wrong with this campaign IMO.

ricklongo
Activity Score 1244
lorem_ipsum's picture

the wind one is better...

lorem_ipsum
Activity Score 196
Art Director
devkarthik's picture

nt bad nt gud.

- kk

devkarthik
Activity Score 409
jimkuz's picture

Great ad - wish I would have done it.

jimkuz
Activity Score 412
Graphic Designer at Freelance
kergu's picture

mmmmmm no me convence mucho... ke pasa si el pajaro toma esteroides jejejej XD

kergu
Activity Score 6795
Mr.Top's picture

SONY VAIO aparently doesnt run photoshop ;)

Mr.Top
Activity Score 728
monotone's picture

yes, this campaign is simply hinting at the idea that the laptop is so small that you can't work on photoshop properly on it

monotone
Activity Score 301
ad/mkt student@ESCS |

I swear I had something cool to put here.

hcook5150's picture
hcook5150
Activity Score 229
Other at http://www.hkstudiosinc.com
vekialvivo's picture

The woman should look surprised, shouldn't she?

vekialvivo
Activity Score 32
Creative Director |
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