Agency Network: 
April 2008
Biopiscinas Print Ad -  Woman

Also From This Campaign 2


Print advertisement created by Grey, Chile for Biopiscinas, within the category: House, Garden.


You've never seen your pool so clean.

Advertising Agency: Grey Chile
Executive Creative Directors: Sergio Chauriye
Creative Director / Art Director: Enrique Zúñiga
Copywriter: Sergio Chauriye
Photographer: Marcelo Levy
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Sopoulos's picture

first i thought it was like a swim suit ad, then i read the copy and thought that this was a mutated person due to biological hazards in pools. Then finally I saw the other ad they made and understood the hyper transparent water magnification idea... Awful execution!

Activity Score 29
Other at N/A |


Enas's picture


Activity Score 741
Art Director |

Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

krautland's picture

I didn't get it until I read your comment and even now I'm hazy on what they meant to communicate.
these people are clearly standing and walking, which nobody does this way in a pool.

confusing, weak.

Activity Score 3216
Art Director at erm... no calls please.
Jet Propulsion Lab's picture

Partly because the completely white background is throwing us off. WAY off.

Jet Propulsion Lab
Activity Score 10679
A.G. Pennypacker's picture

The problem here is yes, that's a cool effect. But you're going to get that even if your pool water is dirty. That effect is not inherent only to clean water. Which makes me say "so what!"

A.G. Pennypacker
Activity Score 607
I'm a full-time somebody at a world-wide agency and a wealthy American industrialist looking to open a silver mine in the mountains of Peru.
Jetstream's picture

Ok Idea, very bad execution.

Activity Score 115
Other at Freelance CD
dangerdude's picture

isn't the woman a tad bit out of proportion? isn't that distractive?

Activity Score 58
American International School of Budapest
Crisp One's picture


Crisp One
Activity Score 2005
Other at New York
alaska502's picture

grey chile is the onlyone who understand this idea.

Activity Score 58
Art director
dangerdude's picture

oooooh, i finally figured it all out! the distortion of the water causes her booty to be that big! same with the male figure. the head is considerably smaller in proportion to the rest of his body. terribly terribly executed. bah.

Activity Score 58
American International School of Budapest
mondo's picture

it takes too long to catch the message –> execution

Activity Score 142
ahpitt's picture

The woman in swimming gesture will make this ads clearer. =P

Activity Score 342
Art Director at Art Director
chinaski's picture

no budget, no photo.

Activity Score 951
a2o's picture

Client must have told them about the product that keeps the pool water clean...

Understanding strategy properly by everybody in the team is very very important... I can show this to my students as a good example of How a USP of a client which is actually saleble, can be destroyed by (Un)creative agency... I feel really bad for that client!

Activity Score 139
Brand Consultancy / Media Mgmt |


iT-iS-i's picture

Darkie inspired, heh-heh. Now that's a beautiful arse...

Add insult to injury then burn the candle at both ends.

Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

conan o brien's picture


conan o brien
Activity Score 88
Rog's picture

Get it.
Like it.
It's on my wall!

Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

Guest's picture

que buen orto para llenarlo de leche

rolling.stone's picture

very subtle series

Activity Score 2741
Copywriter at Delhi , India |


~ Quite obviously, I have gathered no moss ! ~