Agency Network: 
April 2008
Biopiscinas:  Man
Biopiscinas Print Ad -  Man

Also From This Campaign 2


Print advertisement created by Grey, Chile for Biopiscinas, within the category: House, Garden.


You've never seen your pool so clean.

Advertising Agency: Grey Chile
Executive Creative Directors: Sergio Chauriye
Creative Director / Art Director: Enrique Zúñiga
Copywriter: Sergio Chauriye
Photographer: Marcelo Levy
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jazarah's picture

nice idea

Activity Score 1260
Jetstream's picture

Ok Idea, very bad execution.

Activity Score 115
Other at Freelance CD
Mtl Dave's picture

very smart

Mtl Dave
Activity Score 274
heresjonny's picture

Like the idea, but takes a little bit long to get it.

Activity Score 21
Jon-Paul Mountford's picture

Nice idea, super see through transperent water magnifying kinda thing.
Good photography and retouch but takes tooo long to geddit, An empty swimming pool background would have really sold it.

Jon-Paul Mountford
Activity Score 890
Photographer |

Alistair C.'s picture

nice idea, very poor execution. It would have been better to show the guy floating, like in water. Here he is just standing on his toes, and the raised chin doesn't really suggest he's in water.

Alistair C.
Activity Score 690
joestamp's picture

bit confusing guys, take's one far to long to get the idea.
there's even some shadow around the feet - just looks like a deformed guy standing on his toes in a white room?
there's a good idea here but the execution needs more thought?

Activity Score 128
LCC/london university of the arts
nikkii's picture

what the hell is this.
which law of science are they playing with???
can sum 1 pls explain this to me.

Activity Score 14
Copywriter at New Delhi
Wordnerd's picture

they are playing with the zooming effect under water. but the water is so clear, you can't see it.

Nice idea horribly executed. Both stand on their toes and are not swimming or drifting. And the worst thing is: water can't be so clear, it doesn't make you wet :P

Activity Score 6620
Abra Cadabra's picture

I agree, this is a great idea that's been utterly wasted with piss-poor execution. It could have been really good.

Abra Cadabra
Activity Score 102
palmer's picture

good idea

Activity Score 26
Beijing |

learn by heart

Copy_ranter's picture

didn't get it at first. I dunno if I like it or hate it. I wanna like it but their definitely is something missing.

Activity Score 194
Creative Director at FP7/DXB
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