Advertisement

Mom

Campaign
Agency Network: 
Published/Aired: 
December 2012
Bionippon:  Mom
Bionippon Print Ad -  Mom

Also From This Campaign 2

Description

Print advertisement created by FCB, Brazil for Bionippon, within the category: Professional Services.

Caption

Roaches are dirty and deserve to die.

Advertising Agency: Giovanni+Draftfcb, Rio De Janeiro, Brazil
Chief Creative Officer: Adilson Xavier
Executive Creative Director: Ricardo John
Creative Directors: Ricardo John, Benjamin Yung Jr
Copywriter: Luiz Kanadani
Art Directors: Henrique Del Lama, Benjamin Yung Jr, Gilberto C. Barros
Illustrator: Ricardo Salamanca
Art Buyer: Tina Castro
Account Supervisor: Patricia Marinho
Advertiser's Supervisor: Rodrigo Rios Da Silva
Log in to post comments

Highest Rated

walterw's picture

Does the roach baby deserve to die too? That's pretty dark. Also, Mama roach may only be such a bad mother because she too was raised in filth and had smoke blown in her face. It's a vicious cycle. We shouldn't want to kill the roaches, we should want to help them.

walterw
Activity Score 2
glutamin's picture

This is so wrong in many ways.
They're humanizing the roaches. And actually they're saying "Human moms like in the image are dirty and deserve to die." It's sick.
In the other way, of course we don't want insects around us. But we don't want to hear we're actually murdering them and saying "you're dirty and deserve to die" like a pyshco eitheir.

The art is amazing though.

glutamin
Activity Score 107
Other
Lars Von Trapp's picture

Its OK

Lars Von Trapp
Activity Score 3
Art Director
Ratters's picture

pesado

Ratters
Activity Score 34
Art Director
walterw's picture

Does the roach baby deserve to die too? That's pretty dark. Also, Mama roach may only be such a bad mother because she too was raised in filth and had smoke blown in her face. It's a vicious cycle. We shouldn't want to kill the roaches, we should want to help them.

walterw
Activity Score 2
Klara K.'s picture

Lose the baby roach and it's pretty good.

Klara K.
Activity Score 3343
Charles University in Prague
Sealink's picture

Also, cockroaches are scrupulously clean insects. It's our filth that attracts them as they just want to clean up everything.

Sealink
Administrative
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement
Campaign Submission
Upload Your Work
Get Featured on AotW
Submit Now