Agency Network: 
Published/Aired: 
September 2011
Bioenergy Nutrition:  Dumbbell
Bioenergy Nutrition Print Ad -  Dumbbell

Description

Print advertisement created by Alch1m1a, Italy for Bioenergy Nutrition, within the category: Food.

Caption

Getting big is a child's play!

Advertising Agency: Alch1m1a ADV, Milan, Italy
Creative Directors: Viviana Leveghi, Raul Riccardo Pisani
Art Director: Raul Riccardo Pisani
Copywriter: Viviana Leveghi
Illustrator: O'cean
Log in to post comments
andylefty's picture

Drop the a.

andylefty
Activity Score 4297
Graphic Designer at Central Saint Martins College of Art and Design
Ramat Ajala's picture

Very nice.
Great Idea.
Cannes for me.

Ramat Ajala
Activity Score 792
Shawali's picture

Really?

Shawali
Activity Score 8408
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

Troll's picture

Whenever someone with less than 15 pencils makes an over-the-top statement that compliments a piece of work, it's generally someone closely associated to the piece of work. Hence the statement by our friend claiming this is worthy of Cannes. The line isn't even correct.

Troll
Activity Score 658
Copywriter |

@TrollusMaximus
http://www.behance.net/trollus_maximus

atb2005's picture

So they hired an illustrator in India? Well, that makes sense. Cheap labor.

atb2005
Activity Score 13489
Troll's picture

Crazier things have happened.
Apologies to our man over here.
My comment more of a general statement. Not meant as an insult to any individuals. Just an observation.

Troll
Activity Score 658
Copywriter |

@TrollusMaximus
http://www.behance.net/trollus_maximus

Toll Fuhrer's picture

Hail!
Agreed with the bad communication and execution too.
And the comment on illustrator from India by atb2005
is worst and in bad taste then the displayed piece of communication.

Toll Fuhrer
Activity Score 29
Creative Director
Seriously Crazy's picture

agreed..it wasn't called for..

Seriously Crazy
Activity Score 638
Troll's picture

Says the guy sporting Nazi regalia for his profile.

Troll
Activity Score 658
Copywriter |

@TrollusMaximus
http://www.behance.net/trollus_maximus

jeph's picture

@Ramat: I'm sorry, but are you being serious?

jeph
Activity Score 152
Copywriter
adabortion's picture

An ad done by a 2 year old child.

adabortion
Activity Score 613
Creative Director
whitekaras's picture

Pardon my language, please.
What the F?

whitekaras
Activity Score 115
Grunge80's picture

Come ha fatto questo pezzo a entrare nell'Annual ADCI? Mistero della fede...

Grunge80
Activity Score 2
jeph's picture

Dai! Non sarebbe in nessun luogo publico. (Mi scusate! Ho preso solo tre semestri d'italiano!)

jeph
Activity Score 152
Copywriter
Glut's picture

my god! this shouldn't be here

Glut
Activity Score 3907
Public Relations at Glut. Ideas Boutique.
Tomasz Dziedzic's picture

Bueeeeehhhh... horrible

Tomasz Dziedzic
Activity Score 123
Me in Montreal's picture

I get what they want to say, but it doesn't work the way they're doing it.

Me in Montreal
Activity Score 60
Creative Director at Palm+Havas
dbor's picture

Does this mean that you need to feed the children anabolics?

dbor
Activity Score 1451
karmacoin's picture

starter student idea -1

karmacoin
Activity Score 684
Ceballos's picture

Pathetic

Ceballos
Activity Score 623
Copywriter
hoozn's picture

This doesnt look like "child's play", this only looks weird.

Doesnt work at all for me.

hoozn
Activity Score 355
Vienna |

who cares? ima play some tunes instead http://www.mixcloud.com/hoozn/

Advertisement
Featured Content

Latest Collections

Advertisement