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Beautiful

Agency Network: 
Published/Aired: 
January 2009
Biocorner:  Beautiful
Biocorner Print Ad -  Beautiful

Description

Print advertisement created by Air, Belgium for Biocorner, within the category: Health.

Caption

No need to be ugly to save the planet.

Advertising Agency: Air, Brussels, Belgium
Creative Director: Veronique Sels
Art Director: Marie-Laure Cliquennois
Copywriter: Grégory Ginterdaele
Photographer: Marc Paeps
Makeup: Zaza
Retouching: Living room
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Highest Rated

OhMyHock's picture

Very nice.

OhMyHock
Activity Score 21
Creative Director at Copywriter
Guest's picture

brilliant :)

Guest
el_pira's picture

Nice concept

el_pira
Activity Score 160
Copywriter
Guest's picture

Dumb is beautiful? I"ll cheer for woman emancipation.

Guest
OhMyHock's picture

Very nice.

OhMyHock
Activity Score 21
Creative Director at Copywriter
Guest's picture

Predictable...

Guest
Guest's picture

Predictable...

Guest
CanibalStudio's picture

Too literal

CanibalStudio
Activity Score 14
Art Director at Canibal Studio |

http://www.facebook.com/canibalstudio

TRICKY's picture

to the above "Guest commenter" what do you mean by Predictable... ?

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

pault's picture

Perhaps because using 'ugly' stereotypes of 'greenies' is a bit too obvious?

This ad, ultimately, does little more than play to such stereotypes - that obviously anyone involved in 'saving the planet' or 'some endangered animals', etc is someone who doesn't have a proper job, is a student, lives an alternative lifestyle (i.e. no washing, no leather, no... well, you get the point).

Personally, this approach, to me is more insulting to those people than humorous. So not sure what its aim was.

pault
Guest's picture

This ad made by DOVE would say:
NO WONDER OUR PERCEPTION OF GREEN IS DISTORTED.

Guest
i_i's picture

:D

i_i
Activity Score 330
theanc's picture
theanc
Activity Score 2784
Art Director at Grey Brazil |

http://www.augustocorreia.com.br

Guest's picture

Don't like this rly
making fun of the die-hard worldsavers

Guest
Guest's picture

Hm. Interesting thought but it excludes all the ugly people in the world - and they´re the majority. Anyway - at least an ad with a thought behind it and not just a nice visual.

Guest
tantrik_indian's picture

I like it - there is no need to use bad cosmetics (read ugly) to be beautiful (read bio). NICE great idea. Not communicative at first though.

tantrik_indian
Activity Score 953
Copywriter |

~~this paranoid survived!~~

Guest's picture

WTF?
pro saving the planet and anti ugly people?
this is piece of crap that would offend most people and the underlying message is completely lost.

Guest
Gutts's picture

great thinking!

damn! so obvious afterwards.

Gutts
Activity Score 40
ad agency
Guest's picture

Dig it, well done!

Guest
Guest's picture

cool!

Guest
kurtberengeiger's picture

Sorry, but I think this advert just plays out all wrong.
And that's despite the fact that I chuckled when I first saw it.

kurtberengeiger
Activity Score 7327
Copywriter
lulabelo's picture

Dove concept

lulabelo
Activity Score 6
Art director
Guest's picture

too literal.

Guest
Guest's picture

superficial and stupid as

Guest
sneakyhands's picture

the agency should rethink 'no need to be ugly' as it applies to them.

sneakyhands
Activity Score 1857
Copywriter
StPepper23's picture

i like it very much, nice and sophisticate idea

StPepper23
Activity Score 269
Copywriter
Guest's picture

good

Guest
Guest's picture

If her eyebrows were done in the before as they are in the after. Her clothes were as nice as the after. Her hair washed and styled then she would be the same only with acne and imperfection. Oh that makeup made her look so good it took her to a salon to get her hair and eyebrows done and it took her to a clothing store for some fashion advice and apparel. That is freak'n amazing makeup.. How much does it cost!!!!!! ..... Wait, It also saves the planet!!!!
This ad is so realistic!

Guest
Guest's picture

I agree!

Guest
Guest's picture

I agree the ad is so foolish sell the makeup by proving it works on the skin not the "whole-self"

Guest
i_i's picture

it's ok

i_i
Activity Score 330
Guest's picture

Magnifique Veronique! You cast light on the white elephant in the room. Brilliant.

Guest
Guest's picture

i didnt know it was for makeup

Guest
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