Also From This Campaign 4
Description
Choice of your dad’s dad’s dad campaign. A print campaign reigniting Australia’s love of the classic Billy Tea brand as the authentic tea from a bygone era.
Print advertisement created by BBDO, Australia for Billy Tea, within the category: Non-Alcoholic Drinks.
Tea from a time when men were men and women were kind of like what men are now.
Executive Creative Director: Ant Keogh
Creative Directors: Tom Martin, Julian Schreiber
Art Director: Q Miller
Copywriter: Ben Keenan
Illustrator: Craig McGill
Designers: Simon Redwood, Jake Turnbull
Highest Rated
Great lines! Really nice writing.
Who knew you could sell tea to men?
This is the only one that I found really funny!
Still, it's a bit of an old fashioned campaign. I guess it suits what they were trying to do, but it doesn't really click with me.
Some solid writing all-around
like all three..
"If you are irritated by every rub, how will you be polished?"
— Rumi
Great lines! Really nice writing.
Who knew you could sell tea to men?
This one is my favourite of the 4. Just want to say the whole campaign is fantastic, bravo
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