Women were

Campaign
Agency Network: 
Published/Aired: 
June 2011
Billy Tea:  Women were

Description

Choice of your dad’s dad’s dad campaign. A print campaign reigniting Australia’s love of the classic Billy Tea brand as the authentic tea from a bygone era.

Print advertisement created by BBDO, Australia for Billy Tea, within the category: Non-Alcoholic Drinks.

Caption

Tea from a time when men were men and women were kind of like what men are now.

Advertising Agency: Clemenger BBDO Melbourne, Australia
Executive Creative Director: Ant Keogh
Creative Directors: Tom Martin, Julian Schreiber
Art Director: Q Miller
Copywriter: Ben Keenan
Illustrator: Craig McGill
Designers: Simon Redwood, Jake Turnbull
Log in or register to post comments

Highest Rated

iwannatalktosamson's picture

Great lines! Really nice writing.

Who knew you could sell tea to men?

iwannatalktosamson
Activity Score 701
Jamaica Ad School
abake's picture

This is the only one that I found really funny!
Still, it's a bit of an old fashioned campaign. I guess it suits what they were trying to do, but it doesn't really click with me.

abake
Activity Score 1262
RMG Connect Colombia
CrackerJackFlash's picture

Some solid writing all-around

CrackerJackFlash
Activity Score 19604
Creative Director at CrackerJackFlash |

www.crackerjackflash.com

pez's picture

Line is fuckin' amazing!

pez
Activity Score 1804
Creative Director
Bob.C's picture

the best of the bunch

Bob.C
Activity Score 1155
Copywriter at Convince Ltd |

= http://we-convince.com/ =

bhuvneshwar.chd's picture

like all three..

bhuvneshwar.chd
Activity Score 989
Graphic Designer at artist, illustator, designer |

"If you are irritated by every rub, how will you be polished?"
— Rumi

iwannatalktosamson's picture

Great lines! Really nice writing.

Who knew you could sell tea to men?

iwannatalktosamson
Activity Score 701
Jamaica Ad School
neejyah's picture

Hey, it's about Boston Tea Party times!

neejyah
Activity Score 18
AssassinX's picture

This one is my favourite of the 4. Just want to say the whole campaign is fantastic, bravo

AssassinX
Activity Score 1327
ronstr's picture

Fantastic heading!

ronstr
Activity Score 140
Creative Director at art director
CuriousPencil's picture

Yep, lovely wordage.

CuriousPencil
Activity Score 4225
Copywriter
jimkuz's picture

Great copy. Great art.

jimkuz
Activity Score 412
Graphic Designer at Freelance
tavo's picture
tavo
Activity Score 117
Instituto Peruano de Publicidad
Advertisement
Featured Content

Latest Collections

Advertisement