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ivan's picture

btw, a comment was deleted for bad language. ;)

ivan
Creative Director at Ads of the World
canapalibera's picture

that's incredible, ivan!

canapalibera
Activity Score 2
Copywriter
the_ashlands's picture

really??

why is it so incredible? i dont see it..

the_ashlands
Activity Score 1378
Graphic Designer |

www.ashlandic.com

ivan's picture

btw, a comment was deleted for bad language. ;)

ivan
Creative Director at Ads of the World
mezog's picture

I don´t understand, can someone explain this to me? ivan?

mezog
Activity Score 46
Copywriter |

Lianjco L. Mezog O.

ivan's picture

Have you seen the movie Kill Bill with Uma Thurman? This cover is a mock of that movie. Link

ivan
Creative Director at Ads of the World
2workitt's picture

I know the Kill Bill Movies, but I don't get this.

2workitt
Activity Score 44
Creative Director
Oren's picture

Hey '2workitt' ..

Let me try to explain ..
The jewish mam (at least the polish ones) are always like "oh my boy" and "oy vey" and such ..
So try to say 'my bill' with a polish accent and there you'll have it ..
It's the kind of mother that always tell you to wear a coat cuase its cold although its sunny
and take an umbrella although its the middle of summer .. (u can c the umbrella in the print ad)

A very nice insight of the 'target ppl' ..
Made me laugh alot ..

Oren
Activity Score 91
Copywriter
Oren's picture

No need to say that the woman in the print it's bill's 'jewish' mam ..
Im noy saying that david carradin is a jew, Its just 4 the print ;-)

Oren
Activity Score 91
Copywriter
Mo's picture

oh..okz..I didn't know about "oh my boy" and "oy vey".
I laughed thinking about somethign else.
NO OFFENCE PLEASE...as there's a joke abt being tight fisted, I thought of it " MY BILL" as..my electric bill, gas bill, restaurant bill. All she cares about are her bills.
People don take it otherwise, as you know there's a lot of jokes on that theme I thought the ad mentioned that. My bad,. :-)

mo

Mo
Activity Score 648
Art Director
whitespace's picture

precisely what i thought hahaha

thought she was fighting off some hefty bills there.

whitespace
Activity Score 1947
Creative Director
Sabupaul's picture

Ivan, I think quite a few readers are missing the cultural context - that Jewish mothers are domineering and control freaks.

Sabupaul
Activity Score 63
Creative Director |

sabupaul

Desi's picture

If we are talking about jewish mothers as control freaks this ad is pretty bad.
Little dissapointing to have these average ads from DM9, the agency of Marcelo Serpa.
Somehow the head looks badly photoshopped as well....

Desi
Activity Score 1040
ChuckNorris's picture

hummm......marcello serpa is from almap/bbdo, not dm9/ddb.

And the ads just make sense if you know about jewish culture. (not that they are outstanding either)

ChuckNorris
Activity Score 832
Creative Director
ruivo's picture

sorry to let you down but,
no photoshop used for this one, we just stuffed the lady in that yellow suit.
true.

cheers.

ruivo
Activity Score 4
Art Director
muscus's picture

i donna but i didnt get it correctly!

muscus
Activity Score 94
Client Servicing |

Be good!

fauxjebus's picture

She still looks a little gentile.. and though her head wasn't photoshopped, it definitely does look awkward.

Good concept, lousy execution.

fauxjebus
Activity Score 497
Art Director at Trigger
2workitt's picture

Thanx Orenfox, makes much more sense now

2workitt
Activity Score 44
Creative Director
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