Oppo-Hits - Locked Out of Heaven

Agency Network: 
September 2018
Billboard: Oppo-Hits - Locked Out of Heaven
Billboard Print Ad - Oppo-Hits - Locked Out of Heaven

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For the first time, Billboard introduces its new Argentine chart, with the most listened songs in Argentina. We looked at the charts during historic events for the country, like the President resigning and fleeding in a helicopter during our worst economic crisis, and found that the most listened songs had little to do with such events. Actually, they represented the opposite.

Print advertisement created by Italia Comunicacion, Argentina for Billboard, within the category: Media.


Argentina was needing its own chart.

Advertising Agency: Italia Comunicacion, Buenos Aires, Argentina
General Creative Director: Mariano Pazos
Art Director: Matías Lobos León
Copywriter: Agustín Obregón
Account Executive: Milagros Arana
Photographer: Getty Images
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kleenex's picture

interesting concept.

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2021-05-25 09:36