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Madonna

Campaign
Agency Network: 
Published/Aired: 
July 2011
Billboard:  Madonna

Description

Print advertisement created by BBDO, Brazil for Billboard, within the category: Media.

Advertising Agency: AlmapBBDO, Sao Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Marcello Serpa
Creative Director: Luiz Sanches
Art Director: Marcos Medeiros
Copywriter: Andre Kassu
Advertiser’s Supervisor: Filipe Bartholomeu
Account Supervisor: Antonio Camarotti
Illustrator: Marcos Medeiros
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Highest Rated

mynameismath's picture

at least it has a story

mynameismath
Activity Score 10
UP
ace85le's picture

I like this series. Not highly creative but they're got a pretty representative mix of artists that appeal to a wide rang of audience: Madonna, Lady Gaga, Michael Jackson, Iron Maiden.

ace85le
Activity Score 3935
Marketing Manager |

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www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

pierrelastname's picture

no no, nothing there.

pierrelastname
Activity Score 2869
Copywriter
Roger Keynes's picture

Ahhh... the tricky follow-up to a Cannes Gold Lion campaign.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

slv's picture
slv
Activity Score 14
pierrelastname's picture

sure, the same idea, but if is signed by Almap then cannes lion...
Lobby awards...

pierrelastname
Activity Score 2869
Copywriter
Billoughsby's picture

Individual letters were rather roughly achieved in some instances. A stretch. Overall, it's effective, but wholly unoriginal.

So why any award?

Billoughsby
Activity Score 5154
Art Director |

That's it.

CuriousPencil's picture

Interesting exercise. I'm no typographer, but surely a font's letters should stand out of context. Show me the word 'Madonna' in this font and come back: *that* would be worth a look, but would still be nothing more than an interesting exercise.

Not knocking Cannes more than the next guy, but I can't help but say:
"Ooooh how clever, that must've taken *hours* to do"

CuriousPencil
Activity Score 4225
Copywriter
Nike Diesel's picture

Exactly!

Nike Diesel
Activity Score 13720
Art Director
stewart76's picture
stewart76
Activity Score 234
kleenex's picture

Worthless idea.

kleenex
Activity Score 58667
Web Designer/Developer
sirvan's picture

This is terrible.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Fera Groove's picture

The one from last year is better...

Fera Groove
Activity Score 205
Art Director
mynameismath's picture

at least it has a story

mynameismath
Activity Score 10
UP
Glut's picture

this is so sad, and the fact that won in cannes.......

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
Drogag's picture

Glut ... You are the most intelligent people. hahaha

Drogag
Activity Score 112
Creative Director
Target Market's picture

Meh.

Target Market
Activity Score 26
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