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kre8's picture

sorry, done.
identical campaign idea, and the poles execution is exactly the same.
was done by saatchi singapore most recently (yamaha). it won a couple of awards.
it was also done by another couple of agencies before that too.

kre8
Activity Score 989
Copywriter
ivan's picture

Wonder which one of these were done first. It's a really simple and good idea.

ivan
Creative Director at Ads of the World
kre8's picture

its a great idea.
see the thumbnail (second from the top)
http://www.adforum.com/creative_archive/award/award_detail.asp?ob=scat...

kre8
Activity Score 989
Copywriter
andrej dwin's picture

oh, at least the yamaha one I got.
sorry, but after 6+ years in advertising, I didn't first think "billboards are usually further away because they are at a fixed distance". also, the shadows troubled me and also why aren't there billboards on the other side of the road?
rather unclear

andrej dwin
Activity Score 937
Copywriter at Publicis Austria |

AdArena: Sex Sells
http://www.adarena.net

Jet Propulsion Lab's picture

I think I know what's next. A hundred hitchhikers lined up on the side of the road.
I'll bet you $10!

Jet Propulsion Lab
Activity Score 10679
Copywriter
AdDavid's picture

BTY, why that cigarette butt on the middle of the road?

AdDavid
Activity Score 406
Other
Joe76's picture

Mmmm... no se si se entienda bien este aviso en particular si no ves la campaña completa. Que opinan?

Joe76
Activity Score 762
Art Director
bompa's picture

Joe76 la idea se entiende muy fácilmente, vas tan rápido que todo parece estar muy cerquita...
No se si sea la mejor campaña para GTI pero la idea es clarísima

bompa
Activity Score 318
Copywriter
Joe76's picture

Correcto, yo la idea la entendi bien. Me referia al publico en general que vea esta pieza en una revista o algo asi, aislada del resto de la campaña. Sera facil de captar? Esa es mi duda, no lo se.

Joe76
Activity Score 762
Art Director
Vicky's picture

Quiza porque la idea no es tan fuerte. Una pieza no debe depender del resto de la campaña. Tienen que funcionar por separado también.

Creo que fue GP en grafica de San Sebastian hace un año, pero para mi no es una idea tan poderosa. He visto mejor trabajo de la misma agencia.

Vicky
Activity Score 375
Creative Director
DGCS's picture

done before!

DGCS
Activity Score 410
Art Director
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