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ellehcimeo's picture

Too tiny! Can't see anything even at "view original". :(

ellehcimeo
Activity Score 3376
Art Director
ivan's picture

I updated the image it is quite big now. ;)

ivan
Activity Score 12
Creative Director at Ads of the World
ellehcimeo's picture

Thanks Ivan! Oh la la!

ellehcimeo
Activity Score 3376
Art Director
chintan ruparel's picture

ivan!!!!!!!! now i wanna read this so badly, coz its long copy, bt d text is virtually unreadable!

chintan ruparel
Activity Score 1516
Copywriter |

~ old habits die hard, older ones never do ~

postman's picture

"long copy", cool! :)

postman
Activity Score 951
Other
teenie's picture

It's not long copy - it's lady copy! Despite the arguments I could make about sexism and such, I actually really like this. It's unique, funny, to the point, and impactful. Wow. Really.

teenie
Activity Score 1894
Copywriter
Dick Huges's picture

to me this is the same as a Volkswagen ad from like 3 years ago where the text was written with cars.

Dick Huges
Activity Score 937
Copywriter
lsadunb's picture

Correct. From Almap BBDO.

lsadunb
Activity Score 571
Copywriter
fluffy's picture

I saw a very similar ad for LYNX recently - women in bikinis spelling out the words.

fluffy
Activity Score 236
Copywriter
wing wong's picture

can't see the detail of this ad.

wing wong
Activity Score 18
Art Director
Beatboxer's picture

Woman, Woman aaaaaaand............. Woman.

Beatboxer
Activity Score 1517
Copywriter
ellehcimeo's picture

Ohhhh! See, I can't see even the women as text when I select "view original". That's funny! Their ads are consistently pretty bang on for the target.

ellehcimeo
Activity Score 3376
Art Director
PaulyG_fill in the blank's picture

i never say this and usually harp on people for it, but this idea actually has been done to death.

PaulyG_fill in ...
Activity Score 1148
Copywriter
flurl's picture

Please provide some examples and an explanation of why that makes this ad any less spot on for its target. thanks.

flurl
Activity Score 97
jonft's picture

True to Eugene's style, he wasn't involved in it. When Troy is into 'writing' long copy?...

jonft
Activity Score 264
Creative Director |

jono

ivan's picture
ivan
Activity Score 12
Creative Director at Ads of the World
ManchuChanchu's picture

NICE! I like...

ManchuChanchu
Activity Score 701
Art Director
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