Rock

Campaign
Agency Network: 
Published/Aired: 
March 2009
BigPond:  Rock

Description

Print advertisement created by BWM, Australia for BigPond, within the category: Media.

Advertising Agency: BWM Sydney, Australia
Executive Creative Director: Rob Belgiovani
Art Director: Paul Bennell
Photographer: Andreas Smetana
Copywriter: Dave Shirlaw
Agency Producer: Rachel Louns
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amin24e's picture

i don't get it
spark of creativity | http://www.felket.blogspot.com/

amin24e
Activity Score 127
student
Guest's picture

how can you not get it

Guest
Guest's picture

Evolution or Fashion???????????

Guest
Guest's picture

nothing new;;;done

Guest
izmild's picture

Plain!

izmild
Activity Score 770
Associate creative director |

izmild
http://uniquetvcomm.blogspot.com

pscs's picture

I saw them on Brisbane buses! I don't care what the point of this ad is but how did they make the different lengths but that guy looks the same?

I'm guessing it's photoshopped the jeans/shirt on separately...

pscs
Activity Score 440
SAC
Guest's picture

Dear PSCS

You've just officially outed yourself as daft!

Guest
mlsman5000's picture

These are simple and funny and real. Plus Bennell's a legend Cannes Grand Prix winner back in the day.

mlsman5000
Activity Score 128
Saatchi & Saatchi
Guest's picture

I wish that the level of comments would evolve f*cking stupid to interesting and discussion worthy!!!

Guest
tantrik_indian's picture

After Disco, what? That would be interesting, no? :-P

tantrik_indian
Activity Score 953
Copywriter |

~~this paranoid survived!~~

NatalieM's picture

Must have been fun editing those photos!

-Natalie
www.topolewski.net
http://nataliemarion.wordpress.com

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

Guest's picture

Funny & campaignable.
Funny campaign.
Fun campaign.

Guest
Guest's picture

i don't get it..

Guest
capywriter's picture

after listening, this mp3 player will change you from straight to gay. Now that's a USP I haven't heard before. Great!

capywriter
Activity Score 5513
Copywriter at Freelance
Guest's picture

this is good. For those of you who dont get it is the same guy the only thing that changes is the guy's clothing. From what a Rock and roll listener would wear to what a Disco Dancing Gay Faerie would wear.

Guest
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