Advertisement

Smoke angels, 3

Campaign
Agency Network: 
Published/Aired: 
December 2014
Big Green Egg:  Smoke angels, 3

Description

Print advertisement created by 22 Squared, United States for Big Green Egg, within the category: House, Garden.

Caption

Send your chicken to a higher place.

Advertising Agency: 22squared, USA
Creative Director: John Stapleton
Art Directors: John Stapleton, Michael Powell
Copywriter: Kevin Botfeld
Illustrators: Michael Powell, David Burns
Log in to post comments

Highest Rated

Dr. Cornelius Jenkins's picture

Not sure what copy you were reading, but I understood immediately that the line implied taking your grilling to the next level.

Dr. Cornelius J...
Activity Score 19
Copywriter at Freelance
bobafett's picture

not tasty

bobafett
Activity Score 2322
Chief Creative Officer
bobafett's picture

makes me want to become vegan

bobafett
Activity Score 2322
Chief Creative Officer
kleenex's picture

concept fail.

kleenex
Activity Score 58797
Web Designer/Developer
sadsoftheworld's picture

.

sadsoftheworld
Activity Score 24
I disagree's picture

How did the concept fail?

The line implies taking your grilling to the next level. I got a kick out of these.

I disagree
Activity Score 8
Dzsoi's picture

The line doesn't imply that. It talks about poor chicken's soul.
Has nothing to do with the taste of the flesh.

Dzsoi
Activity Score 8611
Copywriter
Dr. Cornelius Jenkins's picture

Not sure what copy you were reading, but I understood immediately that the line implied taking your grilling to the next level.

Dr. Cornelius J...
Activity Score 19
Copywriter at Freelance
baliais's picture

I lost my appetite.

baliais
Activity Score 2618
Graphic Designer
Jayanarashintha's picture

what is this? :O

Jayanarashintha
Activity Score 59
Art Director at RAPP Middle East
Dr Aziz's picture

This advert is very abstract. At first I thought it was an anti-cruelty campaign. If the advertiser is trying to promote using the big green cooking weber braai this is discouraging as this makes me feel so sad for the chicken (who has been given a sentient status) and I certainly don't wish to ever cook chicken again. This advert should be titled Anti-Cruelty League - stop eating animals and use the land to grow vegetables.

Dr Aziz
Activity Score 4
Temple's picture

Few pencils, but a lot of insight. Welcome to the site.

Temple
Activity Score 11341
Creative Director
deangah's picture

Weird...

deangah
Activity Score 119
Graphic Designer
adorama's picture

Just trying so hard.

adorama
Activity Score 71
General Manager at Writer
kenla's picture

i understand the concept but it doesn't work

kenla
Activity Score 36
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement