Smoke angels, 1

Agency Network: 
December 2014
Big Green Egg:  Smoke angels, 1


Print advertisement created by 22 Squared, United States for Big Green Egg, within the category: House, Garden.


Send your beef to a higher place.

Advertising Agency: 22squared, USA
Creative Director: John Stapleton
Art Directors: John Stapleton, Michael Powell
Copywriter: Kevin Botfeld
Illustrators: Michael Powell, David Burns
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@minas_mars's picture

That's not a beef, it's a cow.
This idea obviously started with the chicken.

Activity Score 1814
Art Director at TBWA |

I'm gonna try say something positive

admindedmadman's picture

I think saying beef would imply food rather than just roasting animals.

Activity Score 96
Creative Director |

Take away every bit of humanity, and you will feel expression.

somecopywriter's picture

I think it started with the egg.

Activity Score 1113
Copywriter at Boomtown
Marco Monteiro's picture

Please stop it, no one wants to eat a cow.

Marco Monteiro
Activity Score 2
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