Stretched Gum, Basketball

Campaign
Agency Network: 
Published/Aired: 
February 2010
Big Babol:  Stretched Gum, Basketball

Description

Print advertisement created by McCann, India for Big Babol, within the category: Confectionery, Snacks.

Advertising Agency: McCann Worldgroup, India
Regional Executive Creative Director: Prasoon Joshi
Executive Creative Director: Ryan Menezes
Art Director / Copywriter: Mayuresh Natalkar
Photographer: Studiorom
Account manager: Debarati Paul
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Highest Rated

warehousebrother's picture

this would have worked in an outdoor basketball court

warehousebrother
Activity Score 6
Copywriter at Leo Burnett
xcreativity's picture

this one just looks strange.

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog |

Jon-Paul Mountford's picture

I find all these a bit weird, isn't gum on your shoe a bad thing?

Jon-Paul Mountford
Activity Score 890
Photographer |

www.jpmountford.com

hadrianapolis's picture

instead of that, i think its more weird that existence of a gum in a basketball pitch

hadrianapolis
Activity Score 733
alejulimaty's picture

they`re talking about the size of the gum, so if you want a big gum, it`s a good thing

alejulimaty
Activity Score 840
brother buenos aires
maranca82's picture

Bad in so many ways. What's this stressing? That the gum stretches far?

This is creative for creativity's sake.

maranca82
Activity Score 422
Copywriter
corkscrewkibitzer's picture

gums aren't allowed on court to begin with.

corkscrewkibitzer
Activity Score 76
De La Salle University - Manila
rolling.stone's picture

in advertising you cant be this literal

rolling.stone
Activity Score 2739
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

Spoonfeederxxx's picture

I love the simplicity, but what is the benefit?

Bubble gum is good for chewing and blowing bubbles, but this campaign demonstrate neither of these attributes...

It feels very scam I must admit...

Spoonfeederxxx
Activity Score 641
Copywriter
Dzsoi's picture

I guess they wanted to say this is a huge gum - so maybe it is better to chew and the taste lasts longer. But I agree, not very attractive.

Dzsoi
Activity Score 8603
Copywriter
shortafella's picture

great!

shortafella
Activity Score 1063
Copywriter at GRAFFITI BBDO |

http://www.behance.net/shortafella

warehousebrother's picture

this would have worked in an outdoor basketball court

warehousebrother
Activity Score 6
Copywriter at Leo Burnett
Viranica's picture

no for this one

Viranica
Activity Score 230
Copywriter at Y&R, Jakarta
mosho's picture

fantastic 4 lol

mosho
Activity Score 298
Graphic Designer at Graphic designer |

Mohamed El Mahdy
www.sketchescs.com

Hiperion's picture

i love the art, but the concept...

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
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