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Words Matter

Published/Aired: 
April 2019
BIC: Words Matter
BIC: Words Matter
BIC: Words Matter
BIC: Words Matter
BIC: Words Matter
BIC Print Ad - Words Matter
BIC Print Ad - Words Matter
BIC Print Ad - Words Matter
BIC Print Ad - Words Matter
BIC Print Ad - Words Matter

Description

History is nothing but a record of people's words and their consequences. To illustrate the importance of words, Papermate White Out Tape sought out to show how even the smallest mistakes can change everything.

Print advertisement created by Creative Circus, United States for BIC, within the category: Office Equipment.

Caption

You must beat the change you want to see in the world.
And god said let there be plight.
Shall I compare thee to a summer's dab.
I think therefore I ham.
We have nothing to fear but bear itself.

Advertising School: The Creative Circus, Atlanta, Georgia
Copywriter: Juan Camillo Garza
Art Director: Casey Fielder
Co-art Director: Stina Anderson
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