Visual Arts

June 2018
BIC: Visual Arts


Being a brand that has existed for over 50 years, gets tiring when having to state constantly that they are the giants in the Ball Pen industry. There- fore, the campaigns focus, through the tagline “Different Industries, Same Ink” comes as a re- minder to BIC users that there is a BIC for every- one, regardless of their occupation − whether it be, in Visual Arts, Literature, or Science industries. This campaign, also supports the experience of writing in times that we feel so "alienated" to type stuff down. The goal is to use the visuals to motivate the people, not only to write more, but also to remind BIC users from all over the world, of the experience of writing itself, regardless of their occupations.

Print advertisement created by Open Window, South Africa for BIC, within the category: Retail Services.


Different industries, same ink.

Advertising School: Open Window Institute Of Arts and Digital Sciences, Centurion, South Africa
Creative Director / Art Director / Copywriter / Illustrator: Ewerton Muginga
Lecture: Jan Pretorius
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