Description
Print advertisement created by Lowe, Brazil for BIC, within the category: Office Equipment.
Caption
Whatever life breaks up.
Advertising Agency: BorghiErh/Lowe, Sao Paulo, Brazil
Executive Creative Directors: José Henrique Borghi, Erh Ray, Fernando Nobre
Creative Director: Fernando Nobre
Art Director: Roberto Ulhoa
Copywriter: Ricardo Scarpa
Illustrator: Roberto Ulhoa
Photographer: Denis Sitta
Producers: José Francisco Ressutti Jr, João Albertini
Executive Creative Directors: José Henrique Borghi, Erh Ray, Fernando Nobre
Creative Director: Fernando Nobre
Art Director: Roberto Ulhoa
Copywriter: Ricardo Scarpa
Illustrator: Roberto Ulhoa
Photographer: Denis Sitta
Producers: José Francisco Ressutti Jr, João Albertini
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Jun 13, 2012 - 0:51salil.sharma
awesome
i love this campaign
mind blowing art direction & execution
Creative Director at India |
Designer Don't Do Different Things
They Do Things Differently
Jun 13, 2012 - 1:32dhawal333
nice
Art Director at R K Swamy BBDO
Jun 13, 2012 - 3:01gadgets
good art but not so effective...
Jun 13, 2012 - 4:40lemonAd
Its nice how they didn't mess it up with the line.
when life gives you lemons make a lemonade stand.
Jun 13, 2012 - 6:25andylefty
I like this.
Graphic Designer at Central Saint Martins College of Art and Design
Jun 13, 2012 - 9:36kalpesh78
nice.
Chief Creative Officer at Uniqish Brand Creche |
ideas....30 minutes nahi toh free.
Jun 13, 2012 - 15:18sacrilegend
Lovely.
Copywriter
Jun 14, 2012 - 4:44Meow Me
lovely concept
Copywriter at RC&M, New Delhi
Jun 14, 2012 - 5:07michele123
great concept, but 3D is not so good here
Art Director
Jun 14, 2012 - 12:22raulbanderas
cool nice art
Jun 14, 2012 - 13:26Mayi92
Really good! the art is great
IPP
Jun 17, 2012 - 0:45Hadrons
love the slogan. Art is good.
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
Jun 18, 2012 - 10:31Fernando Fernandes
Cola tudo mesmo! rsr até o meu dedo! nossa eu lembro disso! Boa peça!
Creative Director at Criative Director \TBWA Bolívia
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