Plumber

Agency Network: 
Published/Aired: 
June 2008
BIC:  Plumber
BIC Print Ad -  Plumber

Description

Print advertisement created by Jung von Matt, Germany for BIC, within the category: Office Equipment.

Advertising Agency: Jung von Matt / Spree, Berlin, Germany
Creative Directors: Wolfang Schneider, Mathias Stiller, David Mously, Jan Harbeck
Art Directors: Duc Nguyen, Oskar Strauß
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Guest commenter's picture

So twisted. So pretentious. So Cannes-hungry. Doesnt make any sense.
4 Creative Directors? Give me a fucking break!

Guest commenter
Wordnerd's picture

hm i like the idea but not the execution. this is written with ink and the negative letters were clearly erased via photoshop afterwards. pity, it's a nice thought

Wordnerd
Activity Score 6690
Copywriter
Guest commenter's picture

They could have outlined or hid the word with a scotch, and then written with ink around it.

Guest commenter
Wordnerd's picture

that's not the issue. the final ad doesn't look like someone wrote it the way they intend it to look like. it looks faked

Wordnerd
Activity Score 6690
Copywriter
Guest commenter's picture

wow good

Guest commenter
Guest commenter's picture

yeah thats true....u cud have took some pain and made it look like what u meant. shouldnt have made it seem like erased

Guest commenter
Ratko's picture

This is an old love letter from the Ex girl- or boyfriend ,and the line is written with an eraser. Its for www.neueliebe.de ! right ?!

Ratko
Activity Score 113
Smack's picture

Damn good work!

Smack
Guest commenter's picture

Good work!

Guest commenter
Guest commenter's picture

great concept , very bad art .

Guest commenter
Guest commenter's picture

PLS ANYONE EXPLAIN ME THIS AD?

Guest commenter
Wordnerd's picture

writing with it is so nice, that you write a lot even if you only have to write a short message. (by leaving the main message blank)

Wordnerd
Activity Score 6690
Copywriter
Guest commenter's picture

PLS ANYONE EXPLAIN ME THIS AD?

Guest commenter
Guest commenter's picture

PLS ANYONE EXPLAIN ME THIS AD?

Guest commenter
Harold 's picture

I'll say it again... Good idea. Bad Execution.

Harold
NatalieM's picture

I liked this one. I don't see how it's hard to understand.

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

quiensellevomiqueso's picture

Cámara TBWA Uruguay lo hizo hace un par de años. PD. les quedó mejor.

quiensellevomiqueso
Activity Score 85
Copywriter
kre8's picture

has been done over and over again.
"this pen is so great i have to write alot, even when it's a short msg im writing"
lazy creative. very.

kre8
Activity Score 989
Copywriter
ibenizer's picture

It takes 4 creative directors to move a good idea into such a poor execution? Come on JvM you can do better.

ibenizer
Activity Score 15
AD1014's picture

bic is the new: laudry detergent, wonderbra, flashlight, miniature car BS. mark my words. here we go......

AD1014
Activity Score 307
Graphic Designer at nyc
banane's picture

A bad follow-up ad for an old concept. Boys, you can do it much better. Start thinking.

banane
Activity Score 54
Creative Director
Guest commenter's picture

ha ha ha... good for a laugh...
nice thought.

Guest commenter
jmscarane's picture

I really like the idea behind this, but agree with most that the execution is lacking.

jmscarane
Activity Score 48
naima's picture

La idea está buena, el resultado está bien, se pudo hacer MUCHO mejor.

naima
Activity Score 67
Student
Guest's picture

Δεν καταλαβαίνω γιατί οι ισπανόφωνοι πάντα κάνουν σχόλια στα ισπανικά....

Guest
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