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Pele

Campaign
Published/Aired: 
April 2015
BIC:  Pele
BIC Print Ad -  Pele

Also From This Campaign 2

Description

Print advertisement created by Miami Ad School, Brazil for BIC, within the category: Office Equipment.

Caption

Having a Bic makes all the difference.

Advertising School: Miami Ad School, São Paulo, Brazil
Creative Director: Toni Rodrigues
Art Director: Jessica Mantovani
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Highest Rated

sacrilegend's picture

1) It's student work. Relax.

2) Many, many countries use commas instead of periods in punctuating their currency. For instance, Brazil—where these students are from. I think we can forgive this tiny mistake from what are likely untraveled students more so than we can your misdirected outburst. Seriously.

To the students: excellent work. Clever, understated, and nicely art directed.

sacrilegend
Activity Score 3394
Copywriter
Calvinxyc's picture

i think it will work\

Calvinxyc
Activity Score 675
Planner
bduerden's picture

How did this get submitted with the most obvious 'typo' ever?! It's either missing a 0 or the comma is in the wrong place, or the comma should be a full stop (point). Seriously.

bduerden
Activity Score 52
Art Director
sacrilegend's picture

1) It's student work. Relax.

2) Many, many countries use commas instead of periods in punctuating their currency. For instance, Brazil—where these students are from. I think we can forgive this tiny mistake from what are likely untraveled students more so than we can your misdirected outburst. Seriously.

To the students: excellent work. Clever, understated, and nicely art directed.

sacrilegend
Activity Score 3394
Copywriter
gribovitch's picture

Same for me. It's great work.

I don't see why a comma or a full stop would make the ad good or bad.

gribovitch
Activity Score 63
creative director, switzerland |

said the joker to the clown

kleenex's picture

Love it.

kleenex
Activity Score 58657
Web Designer/Developer
bobafett's picture

poor lay out

bobafett
Activity Score 2322
Chief Creative Officer
BAdsoftheworld's picture

Cool.

BAdsoftheworld
Activity Score 3519
nicolasrcd's picture

Nice concept. Prices don't need to be handwritten tho.
Too much Bic use in the print

nicolasrcd
Activity Score 137
Copywriter at BETC PARIS
Nike Diesel's picture

totally agree on that one

Nike Diesel
Activity Score 13718
Art Director
Nike Diesel's picture

concept is good but art direction is below par.

Nike Diesel
Activity Score 13718
Art Director
thecheshirecat's picture

solid work

thecheshirecat
Activity Score 17
Jerry0027's picture

Love it.

Jerry0027
Activity Score 4
Royale With Cheese's picture

The typographic solution is just great. Idea and execution as well. Kudos!

Royale With Cheese
Activity Score 33
Copywriter
Priya Wijetunga's picture

Great concept bad art direction.

Priya Wijetunga
Activity Score 1667
General Manager
shaohtsai's picture

Person probably got it by now, but if not, then please brush up on decimal mark.

shaohtsai
Activity Score 9
Art Director
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