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Highest Rated

dr_alfonso_bremel's picture

I don´t like it that much.

dr_alfonso_bremel
Activity Score 179
Caldas Naya |

Dr. Alfonso Bremel

Carolain's picture
Carolain
Activity Score 2
Other
Ola's picture

one of the best ads of all time

Ola
Activity Score 34
Art Director
vinylsofa's picture

It says something about the power of an idea when no copy is required. Great work.

vinylsofa
Activity Score 42
Creative Director
tsutomukun's picture

actually, if you give a second look, the 'copy' is the moebius loop.

tsutomukun
Activity Score 42
Art Director
Joe Harris's picture

i may get shot down:P

but i rate this is in the same league as volvo safety pin and john west tin can... simple and brilliant.

still sticks in my head after all these years.

Joe Harris
Activity Score 176
Creative Director |

-------------------
If at first you dont succeed... don't try parachuting

brain123's picture

One of my favorite ads of all time !!

brain123
Activity Score 830
Creative Director at Crea DRAFTFCB
adrianapr's picture

brilliant.

adrianapr
Activity Score 1254
Tinglow's picture

I seriously dont find it great for infinite reasons. No salt!

Tinglow
Activity Score 614
Chennai |

---
It comes just like that!

dr_alfonso_bremel's picture

I don´t like it that much.

dr_alfonso_bremel
Activity Score 179
Caldas Naya |

Dr. Alfonso Bremel

david ogilvy's picture

This is even better than me in my Hathaway shirt days

david ogilvy
Activity Score 30
red suspenders manufacturing company |

no one wants to buy anything from a clown

espi72's picture

too good

espi72
Activity Score 75
Art Director
s1bs's picture

Great Work

<<<<<>>>>>

(2010)*

s1bs
Activity Score 397
Art Director at Saatchi &Saatchi, Cape Town
slip's picture

A beacon of simplicity for all.

*****

slip
Activity Score 919
designer |

SJB

BecauseISaidSo's picture

Extreme doodling

BecauseISaidSo
Activity Score 26
Copywriter at Ogilvy
kulago's picture

good ad is simple

kulago
Activity Score 101
associate creative
Memetic's picture

Bit of an over promise though don't you think? I mean it can't go on forever.

Memetic
Activity Score 150
Copywriter
velle's picture

yea, this kind of thinking would have caused me to bin an idea such as this - and then someone else comes up with it, win an award, and ill want to stab myself in my other eye with my BIC pen

velle
Activity Score 1550
Copywriter
hermotsura's picture

i very much like this one. to all the guests who say it's been done before: when and where? as far as i know this is the first one, it's bloody famous all over the world. what some people might have against it is that it's a one-shot. however, i've seen another one, it was basically a page all covered in ink and it resembled the waves of the ocean. again, the idea is infinity, again, the product: bic.

Memetic, as long as the basis for the ad is true, you could exaggerate to convey the message. otherwise you're basically be saying that all ads should be literal and true to the very last detail, doesn't work that way.

hermotsura
Activity Score 254
Other at AUBG |

In the quiet words of the Virgin Mary... Come again?

velle's picture

touche

velle
Activity Score 1550
Copywriter
Spoonfeederxxx's picture

Personally, this has to be the best print advert ever done...

This ad created the advertising benchmark...

Spoonfeederxxx
Activity Score 641
Copywriter
JCG's picture

GREAT AD!! Really good!!
but if you're trying to express infinity, I think there's a hand still drawing the figure missing.

Congratulations though.

JCG
Activity Score 39
Copywriter
capywriter's picture

still great!

capywriter
Activity Score 5512
Copywriter at Freelance
velle's picture

my first thought was, 'hey, that's overpromising! nothing can last forever'
then i picked up my BIC and stabbed myself in the eye cause i know im being way too literal for advertising, again.

velle
Activity Score 1550
Copywriter
Sdb's picture

Classy.. Simplicity is defined here.

Sdb
Activity Score 1362
Copywriter at Working as an intern with O & M, Kolkata for 6 months
Sdb's picture

Great.

Sdb
Activity Score 1362
Copywriter at Working as an intern with O & M, Kolkata for 6 months
MidasTouch's picture

Not bad, but treatment could have been improved!

MidasTouch
Activity Score 1024

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

andylefty's picture

Overused.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
somecopywriter's picture

I dig how this makes an overused cliche look fresh once again.

somecopywriter
Activity Score 1113
Copywriter at Boomtown
charithco's picture

common factor in a different execute

charithco
Activity Score 275
Art Director at Wunderman Doha |

----
www.charithdesign.com

the-new-kid's picture

simple yet effective.

the-new-kid
Activity Score 78
Graphic Designer at Intern at JWT,Chennai
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