Infinity
Description
Print advertisement created by TBWA, South Africa for BIC, within the category: Office Equipment.
Creative Director: Tony Granger
Copywriter: Clare Mcnally
Art Director: Jan Jacobs
It says something about the power of an idea when no copy is required. Great work.
actually, if you give a second look, the 'copy' is the moebius loop.
i may get shot down:P
but i rate this is in the same league as volvo safety pin and john west tin can... simple and brilliant.
still sticks in my head after all these years.
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If at first you dont succeed... don't try parachuting
One of my favorite ads of all time !!
I seriously dont find it great for infinite reasons. No salt!
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It comes just like that!
This is even better than me in my Hathaway shirt days
no one wants to buy anything from a clown
Bit of an over promise though don't you think? I mean it can't go on forever.
yea, this kind of thinking would have caused me to bin an idea such as this - and then someone else comes up with it, win an award, and ill want to stab myself in my other eye with my BIC pen
i very much like this one. to all the guests who say it's been done before: when and where? as far as i know this is the first one, it's bloody famous all over the world. what some people might have against it is that it's a one-shot. however, i've seen another one, it was basically a page all covered in ink and it resembled the waves of the ocean. again, the idea is infinity, again, the product: bic.
Memetic, as long as the basis for the ad is true, you could exaggerate to convey the message. otherwise you're basically be saying that all ads should be literal and true to the very last detail, doesn't work that way.
In the quiet words of the Virgin Mary... Come again?
Personally, this has to be the best print advert ever done...
This ad created the advertising benchmark...
GREAT AD!! Really good!!
but if you're trying to express infinity, I think there's a hand still drawing the figure missing.
Congratulations though.
my first thought was, 'hey, that's overpromising! nothing can last forever'
then i picked up my BIC and stabbed myself in the eye cause i know im being way too literal for advertising, again.
Classy.. Simplicity is defined here.
Not bad, but treatment could have been improved!
//usevertising v.s badvertising//
C'est une question de vie ou de mort.
Overused.
I dig how this makes an overused cliche look fresh once again.
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