Advertisement

Hand

Agency Network: 
Published/Aired: 
January 2009
BIC:  Hand
BIC Print Ad -  Hand

Description

Print advertisement created by Dragster, Sweden for BIC, within the category: Health.

Caption

The safety razor that follows your shapes.

Advertising Agency: Dragster, Gothenburg, Sweden
Creative Director: Dan Stendahl
Art Director: Caspar Ekwall
Copywriter: Catja Björklund
Photographer: David Hede
Log in or register to post comments
shakejazz's picture

hmmmmmmmmmm

shakejazz
Activity Score 16
crayons advertising
Guest's picture

normal idea =)
love orange

Guest
Sazarret's picture

I like the idea of using the magazine curves to show the benefit, but I don't think much people would see it like that.

Sazarret
Activity Score 130
McCann Erickson Bolivia
Ed Mintone's picture

I likey

Ed Mintone
Activity Score 585
Other
ackattak's picture

Good use of media. I don't see how people could miss an idea this simple.

ackattak
Activity Score 396
Copywriter
sneakyhands's picture

don't nick your 'gutter'
lol, not bad.

sneakyhands
Activity Score 1857
Copywriter
Guest's picture

Good media usage!

Guest
Guest's picture

it's a product demo done in an innovative way... yet again. yawn.

Guest
funky_frogii's picture

VERY GOOD....

infected by a virus called creative
http://addot.blogspot.com/

funky_frogii
Activity Score 2538
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Guest's picture

"follows"? "...adapts to your body"

Guest
Guest's picture

So very bad. Done til death and this is one of the worst ever executions out there. And what is she shaving? Her butt cheeks? Is she shaving colour of her ass? Or her tan? It's like the creatives saw I similiar ad in a magazine on lunch break and said "Oh yeah, let's do that! It looks advertisy..." I mean come one. Stop wasting your clients money.

Guest
Guest's picture

*yawn* to all these negative comments...

only know how to criticise....don't just say it...work it..! your ideas might be worse....

Guest
Guest's picture

IT 'S GOOD AD.

Guest
Guest's picture

hahaha! Funny!

Guest
Advertisement
Featured Content

Latest Collections

Advertisement