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Fallen Forests

Campaign
Published/Aired: 
April 2019
BIC: Fallen Forests
BIC: Fallen Forests
BIC: Fallen Forests

Description

Print advertisement created by S.I. Newhouse School of Public Communications, United States for BIC, within the categories: House, Garden, Office Equipment, Personal Accessories.

Caption

165 trees are cut for pencils each day. Wooden pencils require 60,000 trees to be cut each year. Mechanical pencils require no wood and can be reused.
Save our forests with BIC Xtra Life Mechanical Pencils.

Advertising Agency: S.I. Newhouse School of Public Communication, Syracuse, USA
Professor: Mel White
Art Director / Copywriter: Mike Gaines
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