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Men, 2

Campaign
Agency Network: 
Published/Aired: 
December 2008
Bianco:  Men, 2

Description

Print advertisement created by & Co., Denmark for Bianco, within the category: Fashion.

Advertising Agency: & Co., Denmark
Creative Director: Thomas Hoffmann
Art Directors: Thomas Hoffmann, Martin Storgaard, Jesper Schmidt
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krautland's picture

hairy legs and shaved upper torso? what's going on here?
also... I don't get the ad.

krautland
Activity Score 3214
Art Director at erm... no calls please.
Guest commenter's picture

no, what's going on with you?

Guest commenter
Guest commenter's picture

How Gay... So you mean these shoes are only for pillow biters

Guest commenter
SeanMartin's picture

Go back to class; you're annoying the grown ups.

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No, I am not a media buyer.

SeanMartin
Andrea C.'s picture

I think:
same sex, same feet, double shoes for both.
it's not simple to understand...

Andrea C.
Bradley75's picture

I don't think it's intentional, but I think the gay community would find these demeaning. Although seeing images of gay couples in the media can be a positive thing, this ad makes a spectacle of the gay lifestyle, and communicates that it's some sort of extreme measure and a choice. I think taking this same concept and just tweaking the tone and perspective might help you overcome that.

As a gay man, I think it's pretty cool that I get double the wardrobe because I can raid my boyfriend's closet. But these ads don't seem to celebrate that, they seem to be mocking it.

Bradley75
Guest commenter's picture

“...communicates that it's some sort of extreme measure and a choice”. Agree. The ad must as well say “You'll go gay for these shoes!”. The only idea behind these seems to be “Homosexuality: controversy”. That's not very open-minded at all.

Guest commenter
manugon's picture

“...communicates that it's some sort of extreme measure and a choice”. Agree. The ad must as well say “You'll go gay for these shoes!”. The only idea behind these seems to be “Homosexuality: controversy”. That's not very open-minded at all.

manugon
Activity Score 142
burocreativo
SeanMartin's picture

I dont know I'd call it controversial. What I see is a spot-on parody of the usual "I'm so bored, I'm so jaded, I'm so alientated" straight relationships usually shown in fashon shoots.

--------------------------

No, I am not a media buyer.

SeanMartin
Enas's picture

what about 3 some...for how to treble ur collection

Enas
Activity Score 741
Art Director |

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Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

Guest commenter's picture

Man are everybody blind or something.

Thumps up I like but maybe it's because the danish humor are more open minded and sophisticated...

Guest commenter
Zeus's picture

no entiendo esta mariconada....que alguien me explique

Zeus
Activity Score 906
somewhere
Guest's picture

Si eres hombre y te pones de novio con otro hombre tu armario crece.

Por la ropa de él.

Guest
NomadDCLXVI's picture

really don't get it

NomadDCLXVI
Activity Score 441
Creative Director |

dclxvi

Guest's picture

I you are gay and you live together with your partner, you can wear your partnere 's shoes. So, you can double your collection.

Guest
Guest's picture

The implied question is "how do you get more shoes?" and the answer is...get a boyfriend! very simple

Guest
Guest's picture

how to double your collection of bianco shoes - bianco shoes are so cool that for doubling the collection you might as well turn gay. what's so hard to get?

Guest
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