Fish

Campaign
Agency Network: 
Published/Aired: 
April 2010
Bexomer:  Fish

Description

Print advertisement created by Point Blank, India for Bexomer, within the category: Pharmaceutical.

Advertising agency: Point Blank Advertising, Mumbai, India
Creative Director: Lyndon Louis
Art Director: Jayant Dethe
Copywriters: Lyndon Louis, Prasad Pradhan
Illustrator: Jayant Dethe
Account Manager: Ruchelle Dias
Directors: Sujeesh Sukumaran, Bindu Menon
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Janae's picture

i don't get the idea.
the drawing looks like the work of "paint".

Janae
Activity Score 385
Guest's picture

those who cant understand this adds have NO brains,
Its clear that "Bexomer" helps to get sleep for patients suffering from imsomia

Guest
The Unfulfilled Potential of Dean Cain's picture

A man with no brains here.

How is this ad clear?

It's just that I see a picture of a fish, a fish hook at the bottom corner and a brand I have never heard of before.

Could be a fishing brand, fish food. Who knows?

But it doesn't seem obvious to me that it is for people with insomnia.

Do I have no brains? I imagine it'd be helpful for me to know. So if you could educate me I'd be quite grateful.

You know, instead of calling people brainless.

Makes you sound like a bit of a twat.

Or a rather defensive creative whose idea isn't that clear.

But that would still make you a twat.

Hmmm...

The Unfulfilled...
Activity Score 18
LeeHarvey's picture

Thanks T.U.P.O.D.C. for pointing this out to this twatguest. Not a very clear campaign and the art is terrible.

LeeHarvey
Activity Score 3045
Creative Director
Guest's picture

haha

Guest
MidasTouch's picture

True.
+1

MidasTouch
Activity Score 1024

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

Guest's picture

for me, concept is clear. but they are not brainless. it's just the way it is executed cannot fulfill mass's understanding. and advertising creatives should also point that out to themselves to do better than these campaign's. but for me, it's just so so and well,understandable.

Guest
breakinbri's picture

oh now i get it!..fish sleep with their eyes open..kinda like an insomniac. Shit i've been there.

breakinbri
Activity Score 8
Guest's picture

Simple yet powerful

Guest
Guest's picture

Simple yet powerful ads

Guest
Guest's picture

The rationale:
Any medical professional, while administering a brand for insomnia, looks for one basic benefit:
that it should ultimately help the patient catch sleep.
The objective of this campaign is to convey this simple benefit. As simply as possible.

This campaign, btw, won a shortlist at Clio 2010 and at NY Fest Globals 2010.

Thanx,

Lyndon Louis

Guest
cmotan's picture

nice idea, very bad typo & AD.

cmotan
Activity Score 189
Art Director at banda.bg
Billoughsby's picture

Re guest's troll-shot: Always exhilarating to see a man reach deep and find that reservoir of courage that will enable him to call someone "stupid" whom he knows he can hide from forever. I just love that about the net.

Billoughsby
Activity Score 5160
Art Director |

That's it.

Guest's picture

haha pu-pu-pu-pu-pu-funny

Guest
kholm's picture

Simple. Yet not powerful at all. Last time i checked you need to bait the hook for a fish to bite.

kholm
Activity Score 69
Freelance Consulting |

http://kholm.posterous.com/

Guest's picture

Nice, but it may be a bit too simple. A line of copy or tag might help.

Guest
Cheerriiee's picture

Looks like this campaign have some work left to do..

Cheerriiee
Activity Score 952
Graphic Designer
Guest's picture

can i be point blank? guys it sucks! wish the CD had told you this...but then again, the CD is also the copywriter.
what did 2 copywriters do in this campaign.
1 wrote the spellings of SLEEP, the other the brand name and oh! of course the idea also must have come from them ;)

Guest
Guest's picture

good illustration work..

Guest
capywriter's picture

Literally catching sleep...

capywriter
Activity Score 5513
Copywriter at Freelance
Guest's picture

it was a nice thought. However the the brand seems to be standing for different things- a mouse trap, a butterfly net and a fishing bait. Not a good thing for branding. Needs more strategic work.

Guest
Sabyasachi Gupta's picture

Nice art work....would have been better!

Sabyasachi Gupta
Activity Score 7
Copywriter at Hub Kreatives Pvt. Ltd.
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