Description
Print advertisement created by Point Blank, India for Bexomer, within the category: Pharmaceutical.
Creative Director: Lyndon Louis
Art Director: Jayant Dethe
Copywriters: Lyndon Louis, Prasad Pradhan
Illustrator: Jayant Dethe
Account Manager: Ruchelle Dias
Directors: Sujeesh Sukumaran, Bindu Menon
i don't get the idea.
the drawing looks like the work of "paint".
those who cant understand this adds have NO brains,
Its clear that "Bexomer" helps to get sleep for patients suffering from imsomia
A man with no brains here.
How is this ad clear?
It's just that I see a picture of a fish, a fish hook at the bottom corner and a brand I have never heard of before.
Could be a fishing brand, fish food. Who knows?
But it doesn't seem obvious to me that it is for people with insomnia.
Do I have no brains? I imagine it'd be helpful for me to know. So if you could educate me I'd be quite grateful.
You know, instead of calling people brainless.
Makes you sound like a bit of a twat.
Or a rather defensive creative whose idea isn't that clear.
But that would still make you a twat.
Hmmm...
Thanks T.U.P.O.D.C. for pointing this out to this twatguest. Not a very clear campaign and the art is terrible.
haha
True.
+1
//usevertising v.s badvertising//
C'est une question de vie ou de mort.
for me, concept is clear. but they are not brainless. it's just the way it is executed cannot fulfill mass's understanding. and advertising creatives should also point that out to themselves to do better than these campaign's. but for me, it's just so so and well,understandable.
oh now i get it!..fish sleep with their eyes open..kinda like an insomniac. Shit i've been there.
Simple yet powerful
Simple yet powerful ads
The rationale:
Any medical professional, while administering a brand for insomnia, looks for one basic benefit:
that it should ultimately help the patient catch sleep.
The objective of this campaign is to convey this simple benefit. As simply as possible.
This campaign, btw, won a shortlist at Clio 2010 and at NY Fest Globals 2010.
Thanx,
Lyndon Louis
Re guest's troll-shot: Always exhilarating to see a man reach deep and find that reservoir of courage that will enable him to call someone "stupid" whom he knows he can hide from forever. I just love that about the net.
That's it.
Simple. Yet not powerful at all. Last time i checked you need to bait the hook for a fish to bite.
Nice, but it may be a bit too simple. A line of copy or tag might help.
can i be point blank? guys it sucks! wish the CD had told you this...but then again, the CD is also the copywriter.
what did 2 copywriters do in this campaign.
1 wrote the spellings of SLEEP, the other the brand name and oh! of course the idea also must have come from them ;)
good illustration work..
it was a nice thought. However the the brand seems to be standing for different things- a mouse trap, a butterfly net and a fishing bait. Not a good thing for branding. Needs more strategic work.
Nice art work....would have been better!
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