Butterfly

Campaign
Agency Network: 
Published/Aired: 
April 2010
Bexomer:  Butterfly

Description

Print advertisement created by Point Blank, India for Bexomer, within the category: Pharmaceutical.

Advertising agency: Point Blank Advertising, Mumbai, India
Creative Director: Lyndon Louis
Art Director: Jayant Dethe
Copywriters: Lyndon Louis, Prasad Pradhan
Illustrator: Jayant Dethe
Account Manager: Ruchelle Dias
Directors: Sujeesh Sukumaran, Bindu Menon
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JeffGreenhouse's picture

I think this is the best of the three, because the imagery is more positive, and the "implement" in the lower right is the only one that is purely about catching rather than killing.

JeffGreenhouse
Activity Score 310
TiltedChairCreative's picture

I like all of these points, and agree wholeheartedly.

TiltedChairCreative
Activity Score 513
morse's picture

I don't like the illustrations, and I agree this is the only execution that works in terms of idea.

morse
Activity Score 18159
Art Director |

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Dzsoi's picture

This is simple and lovely. Absolutely bull's eye.

Dzsoi
Activity Score 8611
Copywriter
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