August 2007




Fuel for Life
Finally legalized
The fragrance by Diesel
Use with Caution

Advertising Agency: FFL (Fred Farid Lambert), Paris, France
Creative Directors: Fred & Farid
Copywriters, Art Directors: Juliette Lavoix, Pauline de Montferrand
Photographer: Nick Knight
Accounts: Emmanuel Ferry, Nathalie Chopra, Vanessa Roghe
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Jet Propulsion Lab's picture

Is it any wonder why these guys (CDs) were "let go" at Goodby Silverstein after such a HUGE promise? One of the major disasters in the recent advertising history. Now we really know why...

Jet Propulsion Lab
Activity Score 10679
adam beu's picture

I don't have any of the "insider" information that JPL does, but I just don't get this ads. I saw the last round of "Fuel for Life" and thought it was vague and poorly done as well. I'm sure spiralz will be able to explain it to me though, just like he'll be able to do for every consumer that doesn't get it.

adam beu
Jet Propulsion Lab's picture

No "insider" information. Sorry to dissapoint.
Was all over the trade. My mom even knew...

Jet Propulsion Lab
Activity Score 10679
nagol's picture

hey, they might be bad, but at least we got to see every single fu#@ing one of them.
thanks ivan.

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