Wood cut

Campaign
Agency Network: 
Published/Aired: 
August 2009
Betadine:  Wood cut

Description

Print advertisement created by Y&R, Czechia for Betadine, within the category: Pharmaceutical.

Caption

Disinfects without the drama

Advertising Agency: Young & Rubicam Prague, Czech Republic
Creative Director: Daniel Ruzicka
Art Directors: Jaroslav Schovanec
Copywriters: Jaroslav Schovanec
Photographer: Jaime Mandelbaum
Retouch: Furia
Production Company: Target
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Highest Rated

SandMan69's picture

This feels like they had an idea for a tv ad that they weren't going to let go. And doesn't the "drama" in these situations come from the injured person? A B-movie style poster, painted, a finger held up with a drop of blood on it, they're screaming in horror at the sight of it. Something like that...not this....because this is boring.

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

Guest's picture

BORING¡¡¡¡

Guest
Guest's picture

I thought the injury has drama. Shouldn't the other person be dressed in a doctor suit ready to 'Disinfect without the drama'?

http://dearadvertisin.blogspot.com/

Guest
izmild's picture

Something Usual!! Sorry...

izmild
Activity Score 770
Associate creative director |

izmild
http://uniquetvcomm.blogspot.com

SandMan69's picture

This feels like they had an idea for a tv ad that they weren't going to let go. And doesn't the "drama" in these situations come from the injured person? A B-movie style poster, painted, a finger held up with a drop of blood on it, they're screaming in horror at the sight of it. Something like that...not this....because this is boring.

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

silvi's picture

Mala idea, horrible tipografía.

silvi
Activity Score 4170
Copywriter
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