Scissor cut

Campaign
Agency Network: 
Published/Aired: 
August 2009
Betadine:  Scissor cut

Description

Print advertisement created by Y&R, Czechia for Betadine, within the category: Pharmaceutical.

Caption

Disinfects without the drama

Advertising Agency: Young & Rubicam Prague, Czech Republic
Creative Director: Daniel Ruzicka
Art Directors: Jaroslav Schovanec
Copywriters: Jaroslav Schovanec
Photographer: Jaime Mandelbaum
Retouch: Furia
Production Company: Target
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Highest Rated

Guest's picture

isan't a great idea but is intersting

Guest
alexander_bickov's picture

Negative idea

alexander_bickov
Activity Score 3281
tirthomitro's picture

too bloody forced.
Nazi like!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture

yeah... haha. I like this campaign.
I guess you have to love zombie flicks
or epedmic thrillers such as "outbreak"
in order to appreciate this ad...

Guest
izmild's picture

Boring!!! Sorry...

izmild
Activity Score 770
Associate creative director |

izmild
http://uniquetvcomm.blogspot.com

Guest's picture

isan't a great idea but is intersting

Guest
Guest's picture

muestran un gran problema, no una gran solución

Guest
Blashyrkh's picture

Would be more effective with the middle finger shown.

Blashyrkh
Activity Score 32892
Art Director
RAM KATE's picture

What is that guy wants to do with the gadget? The scissors are already there.to prove that he has a bloody cut and needs a disinfectant.

RAM KATE
Activity Score 761
Copywriter at Marketing |

RAM KATE

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