Bike accident

Agency Network: 
August 2009
Betadine:  Bike accident


Print advertisement created by Y&R, Czechia for Betadine, within the category: Pharmaceutical.


Disinfects without the drama

Advertising Agency: Young & Rubicam Prague, Czech Republic
Creative Director: Daniel Ruzicka
Art Directors: Jaroslav Schovanec
Copywriters: Jaroslav Schovanec
Photographer: Jaime Mandelbaum
Retouch: Furia
Production Company: Target
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Guest's picture

i'm a pharmacist. i know Betadine very well but what's the usual Drama happen with disinfection ..?

A stranger abroad's picture

Exactly. What is the drama they are avoiding? And have over-dramatised here.

btw, I am curious as to why a pharmacist is interested in aotw?

A stranger abroad
Activity Score 427
Copywriter at Singapore
Guest's picture

coz i'm an art director.

Guest's picture

art directin pharmacist? very cool.

Guest's picture

Do you have kids? They are always scared of the burning sensation, but if it has some kind of anesthetic they dont feel it.

ivan's picture

That's correct. I can totally relate to this ad.

Creative Director at Ads of the World
adfreak06's picture

out of the 10 point scale rating , i rate this one 5

Activity Score 140
Yanay's picture

Its confusing. At first sight is like the parents are ready to hurt even more, or as they already have...

Activity Score 60
Creative Director
Guest's picture

haha. I like this campaign.
I guess you have to love zombie flicks
or epedmic thrillers such as "outbreak"
in order to appreciate this ad...

arslan722's picture

over Exagerated................
bad execution............

Activity Score 81
Graphic Designer at Faisalabad
Guest's picture

where the heck is this a bad axecution???

Chori Arg's picture

this is what in spanish we call "muy tirado de los pelos"
its like they wanted to use a flamethrower so bad that they had to invent a situation for it.

Chori Arg
Activity Score 173
Art Director at Ponce Buenos Aires. Escuela Superior de Creativos Publicitarios
Dev Kumar's picture

Not bad for a disinfectant that doesn't hurt...

Dev Kumar
Activity Score 834
Copywriter at Mumbai
rolling.stone's picture

Its OK campaign

Activity Score 2739
Copywriter at Delhi , India |


~ Quite obviously, I have gathered no moss ! ~

Daelif's picture

I like this ad. All the disinfectants are painful : (
I was so scared of them when i was little.

Activity Score 12
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