Smoke

Campaign
Agency Network: 
Published/Aired: 
January 2009
Beta:  Smoke

Description

Print advertisement created by Leo Burnett, Lebanon for Beta, within the category: Public Interest, NGO.

Caption

You won't come home to this.
Adopt a dog.

Advertising Agency: Leo Burnett, Beirut, Lebanon
Creative Directors: Bechara Mouzannar, Chermine Assadian
Art Directors: Nayla Moubarak, Joumana Ibrahim
Copywriters: Rana Najjar, Alex Kent
Illustrator: Tiago Hoysel
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Highest Rated

Guest's picture

Of course it's anti-kids, it's aimed at DINKs. Funny stuff!

Guest
corndogfuneral's picture

Dogs eat weed, they don't smoke it.

corndogfuneral
Activity Score 1053
Art Director
miko1aj's picture

Greatly realised campaign yet I hate concept behind this. I mean, c'mon – replacing kids with pets is pathetic.

miko1aj
Activity Score 3086
creativefolks.net's picture

the right one is like my dog :)

..................................

creativefolks.net
Activity Score 58
DarkSide's picture

Nice campaign
Very nice illustration

DarkSide
Activity Score 1066
Other
Singularity's picture

OK, comment 1 - I'm laughing my @$$ off. Comment 2 - This does seem more like an anti-teenager ad than a pro-dog ad.

Really creative and great quality on the visual execution.

- Jeff

-----------------------------
President, Singularity Design
www.SingularityDesign.com
Is your brand getting the attention it deserves?

Singularity
Activity Score 202
General Manager at Singularity Design |

– – – – – – – – –
President, Singularity Design | www.SingularityDesign.com | Blog.SingularityDesign.com | Is your brand getting the attention it deserves?

Guest's picture

I agree with miko1aj and Singularity, the concept is anti-kids.

Guest
Guest's picture

fun visuals. so what if the concept is anti kids, its not about them its about getting people to adopt dogs

Guest
Guest's picture

Of course it's anti-kids, it's aimed at DINKs. Funny stuff!

Guest
krautland's picture

anti kids? kids suck, so what's the problem with that?

this is a fairly funny ad.

krautland
Activity Score 3214
Art Director at erm... no calls please.
everartz's picture

B E U A T I F U L illustration!!!
--
Everartz

everartz
Activity Score 7613
Art Director |

| everartz |

Dalbir Singh's picture

That's fresh, coming from a region that just saw some heat on scam and copy ads at the Lynx awards. Kudos to the illustrator.

Dalbir Singh
Activity Score 552
Creative Director |

Dalbir
www.FaceBook.com/KissFilms

john.lighttern's picture

cmon guys, its a good point...

john.lighttern
Activity Score 216
Chiat
Guest's picture

love it!

Guest
gmint7's picture

:::J:::
haha
good point.

nice illustration too.

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

sebascmb's picture

YOUR KIDS SMOKE POT, CHANGE THEM FOR PETS!!! Good illustratios btw.

sebascmb
Activity Score 62
Editor at escuela superior de creativos publicitarios
sebascmb's picture

oh yes, and dont you even think of adopting a kid!!, you will be contribuing to the drugs market

sebascmb
Activity Score 62
Editor at escuela superior de creativos publicitarios
louie_wang's picture

very nice!

louie_wang
Activity Score 160
Art director in linksus,china /Central Artistic university
guepaje's picture

nice

guepaje
Activity Score 133
Art Director
Guest's picture

acctually nice doggy~~~

Guest
sush's picture

am so loving this concept and campaign its really kool.its no biggy replacing humans wit pets if it wud sell ur idea.just a thumbs up from me.

sush
Activity Score 566
creative writer and organizer |

sue

Zeus's picture

AWESOME ILLUSTRATION

Zeus
Activity Score 906
somewhere
Guest's picture

FRIGGIN AWESOME! Great job!

Guest
nitrous's picture

Brilliant illustration! Way to go Leo Beirut

nitrous
Activity Score 55
Art Director
mark09's picture

Good work, Tiago Hoysel!

mark09
Activity Score 90
Endeio's picture

That's why we love our puppies.

Endeio
Activity Score 270
Copywriter
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