Best Friends Party

March 2007
 Best Friends Party
 Best Friends Party




I can't miss my best friends party.
Of course darling, I can stay home and cook instead.
Are the men in India really masters of their domain? Or tuned to something else? Find out with Grey Global Group what goes behind the making of the so-called men of substance.

Advertising Agency: Grey Worldwide, New Delhi, India
Creative Directors: Sandipan Bhattacharyya, Manoj Deb
Art Director: Manoj Deb
Copywriter: Sandipan Bhattacharyya
Ilustrator: Suresh Kumar
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Davosk's picture

Ok, I'll be the fisrt then.
Is this simply an agency self promotion trying to make a comment about males in Indian society, or is it actually informing us that Grey Cells/Worldwide/puppet kings whatever, is holding some kind of forum on this particular topic. How do we find out? I don't see a website. I'm confused.

Activity Score 4811
Art Director
purplesimon's picture

Okay, I switched off once the first grammtical error showed its ugly face.

I certainly wouldn't want to use an agency that didn't know when to use an apostrophe.

And then I read the comment above and realised it doesn't matter, no one is interested.

Activity Score 473
Copywriter at Euro RSCG
nareshgooglegupta's picture

Puppet Kings is research study on Men above 40, who are rich, successful and arrived in life. it has been conducted by Grey Cells,the strategic consulting wing of Grey Global Group. Anyone interested in knowing the highlights of the study or wanting to buy it can write to
Puppet Kings has recieved tremendous press coverage, generated tremendous excitement in the industry and is now the definitive word in marketing to 40+ men

Activity Score 8
purplesimon's picture

I can only assume these men can't use apostrophes either

You say is has generated tremendous excitement in the industry, but why can't I find anything about it on the Web? Two links that no longer work!

Who is this aimed at? Your comment adds nothing to the debate and there is still a whopping great error in the first line.

Activity Score 473
Copywriter at Euro RSCG
Minimum's picture

Can you enlighten me which apostrophe is missing? or falsely placed?

Activity Score 1430
Graphic Designer |

...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

Nthngmn's picture

best friends should be "best friend's"

Uh oh, a certain copywriter didn't look at the proof hard enough. For shame!

Activity Score 626
Art Director
chintan ruparel's picture

yes, good point...definite errors.

chintan ruparel
Activity Score 1516
Copywriter |

~ old habits die hard, older ones never do ~

purplesimon's picture

Sloppy copywriting on an advert that has already been published.

That stinks.

I know it's easy to make these mistakes, but to not pick makes me believe that this ad never ran.

Activity Score 473
Copywriter at Euro RSCG
JPWrites's picture

I've said it once, I'll say it again: WTF? Naresh, do you buy space on the page before or after this ad to put the above explanation copy into? Because it kind of needs it. In fact, shouldn't the first few sentences have been the actual copy? Just a thought...

Activity Score 238
Rog's picture

They burn effigies of their national cricket coach, don't they?

Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

instinctive traveller's picture

"Are the men in India really masters of their domain? What goes behind the making of the so-called men of substance? Find out with Grey Global Group." Would that read better? Because that copy there is really labored, do you think? The art is great though.

instinctive tra...
Activity Score 149
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