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Pigeon

Campaign
Agency Network: 
Published/Aired: 
April 2008

Description

Print advertisement created by JWT, Colombia for Berocca, within the category: Pharmaceutical.

Caption

Multivitamin supplement.

Advertising Agency: JWT, Bogota, Colombia
Creative Director: Rodrigo Torres
Art Director: Francisco Villa
Copywriter: Orlando Maranta
Illustrator: Cal
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Da's picture

I don't get it.

Da
Activity Score 30
reject_subject's picture

?!?!?!?!

reject_subject
Activity Score 209
Copywriter at Idea Plus Skopje
Bestel's picture

Weren't they paid to do this campaign??

Bestel
Activity Score 22
Liège
FlyingDogs's picture

Huh?

-----------------------------------------
http://godwindmello.blogspot.com

FlyingDogs
Activity Score 968
Copywriter
giusbon's picture

terrible

giusbon
Activity Score 71
Copywriter at creative director
crazylegz's picture

WTF? Anyone care to explain please!!! I don't know what's going on here. Is it like if you take the bloody vitamins you get the 'ump' ?! So something dead comes alive? "IT'S ALIVE"!!!!!

crazylegz
Activity Score 92
Oxfam Hong Kong
ahpitt's picture

After taking this vitamins, the pigeon is full of power and able to implement the duty of postman! (LOL)

ahpitt
Activity Score 342
Art Director at Art Director
vinaywins's picture

Explain... Explain... Explain...

Vinaywins
www.freewebs.com/vinaywins

vinaywins
Activity Score 138
Copywriter |

Vinaywins

krautland's picture

stupid.

(0/10)

krautland
Activity Score 3216
Art Director at erm... no calls please.
philippertl's picture

Please could you make it a bit more literal?!?

ILLUSTRATION / DESIGN www.philippertl.co.uk

philippertl
Activity Score 656
Graphic Designer |

Please vote for us! http://www.thefwa.com/submissions/ertl-design

ROCANDO's picture

Sorry Bogota....back to the drawing board

ROCANDO
Activity Score 16
Art Director at PUBLICENTER
robottttrockkkk's picture
robottttrockkkk
Activity Score 814
Copywriter at Quorum / Nazca Saatchi & Saatchi
conan o brien's picture

IT SEEMS TO BE THAT IT TAKES SOMETHING AND MAKES IT MORE PRODUCTIVE AFTER TAKING THE PILL SINCE THEY ARE VITAMIN/PERFORMANCE PILLS.

conan o brien
Activity Score 88
copywriter
harrison bruce's picture

It's not horrible but why employ pigeons rather than people to sell a vitamin supplement. Off the top of my head, maybe a couch potato reading about an activity and then actively participating in it. There is a kernel of an idea here that could be salvaged.

harrison bruce
Activity Score 112
mrtalented's picture

what?

mrtalented
Activity Score 2171
Creative Director
Aaqib Shah's picture

I work in Kuwait Saudi Pharmaceutical Industries as a Senior Graphic Designer and its really difficult to understand this ad. But when i saw its a multivitamin supplement then i realize that the designer work really hard but the msg makes it bad. No need to write "Do not exceed the recommended dosage" and rest. it's not designers fault, it maybe a clinical research or marketing department who force them to use that msg.
at least put good slogan.

8 / 10 for designers
0 / 10 for that stupid msg.

Aaqib Shah
Activity Score 416
Graphic Designer at J. Walter Thompson Kuwait
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