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Maze

Campaign
Agency Network: 
Published/Aired: 
January 2012
Berocca Print Ad -  Maze

Also From This Campaign 2

Description

Print advertisement created by The Campaign Palace, Australia for Berocca, within the category: Non-Alcoholic Drinks.

Caption

Enhance your day

Advertising Agency: The Campaign Palace, Sydney, Australia
Chief Creative Officer: Reed Collins
Art Director: John Koay
Associate Creative Director: Karl Fleet
Group Account Director: Bruce Davidson
Illustrator: Mike Kus
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Highest Rated

Roger Keynes's picture

'They' do, Hadrons.

i.e. 9am start > 5pm finish. :)

Brain teaser executiuon is better than the 'cogs of industry'.

But this campaign isn't up to The Palace's high standard.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

andylefty's picture

Makes sense.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Hadrons's picture

"enhance mental & physical performance" - They should have drink it before.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Roger Keynes's picture

'They' do, Hadrons.

i.e. 9am start > 5pm finish. :)

Brain teaser executiuon is better than the 'cogs of industry'.

But this campaign isn't up to The Palace's high standard.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Hadrons's picture

Roger darling, do you really believe in everything you read ? :-)

will you buy this product if you had only $1 in your pocket or go for "red bull" for example? (because 'it's said so' ?

maybe it's the overall layout and lack of challenge in the copy, that I find this particular drink not appealing, not even to try.
waste of time & money.

next.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Roger Keynes's picture

Hell no, Honey! x

(I believe) I was responding to your 'they should drink it before' comment. ;)

The brain puzzle idea is a better than 'cogs of industry'.

But the campaign still lacks fizz.

Berocca is a dissolving orange tablet that's been round for yeeeears.

Anyway, $1 wouldn't buy very much RedBull here in Oz. x

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

nepotiums's picture

Seriously, the maize concept is really a cliche in an advertising world.

nepotiums
Activity Score 251
Copywriter
Billoughsby's picture

In the 80s, it was gears; for a while it was eyes; then tilting, gridded techie backgrounds of black and neon green; then for a while tadpole shapes; then mazes. I don't think anyone did this expecting to create new forms in graphic design. But it communicates the point and is pleasant enough. I think so.

Billoughsby
Activity Score 5150
Art Director |

That's it.

ishiboy's picture

No. No. No.

ishiboy
Activity Score 497
Creative Director at Mumbai, India
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