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Yes we can

Agency Network: 
Published/Aired: 
December 2008
Berlitz:  Yes we can
Berlitz Print Ad -  Yes we can

Description

The last word is the Hebrew word for “Yes,” and is read “Ken”. This ad is a play on the phonetics of the 3 languages word for Yes and if you read them aloud they would read “Yes We Ken.”

Print advertisement created by Grey, Israel for Berlitz, within the category: Education.

Advertising Agency: Grey Tel-Aviv, Israel
Creative Director: Yonatan Stirin
Creative Director: Moti Rubinstein
Art Director: Karin Gross
Copywriter: Uri Shoham
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Highest Rated

JediByKnight's picture

really fresh thought for language schools. what a nice departure from the overused misunderstandings/malapropisms routes.

JediByKnight
Activity Score 184
Other at Google
Zekin's picture

Yes you did.

Great!!!

Zekin
Activity Score 102
Guest's picture

this is amazing i love it!

Guest
Whitefang's picture

so bad, i'm lost for words

Whitefang
Activity Score 509
Jet Propulsion Lab's picture

Of course, this line is copyrighted by what's his name in The White House, right?

Cha-chiiiing for the Pres!! ;P

Jet Propulsion Lab
Activity Score 10679
Copywriter
feebes's picture

yeah copywrited by Barack Obama...this is amazing. I wish i was working on his advertising team, they came up with some great stuff

feebes
Activity Score 29
home
JediByKnight's picture

really fresh thought for language schools. what a nice departure from the overused misunderstandings/malapropisms routes.

JediByKnight
Activity Score 184
Other at Google
Guest's picture

yes it can in israel. grart ad

Guest
SandMan69's picture

French and Hebrew?

What's the link?

I get that's for a language school, but it seems a bit weak.

Everyone is going around spouting a mix of "Change! Woo-Hoo" and "Yes We Can!", this just feels like it's jumped on the bandwagon just for the sake of an ad.

5/10

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

Guest's picture

really? wow.

try to stop over-thinking the world.

Guest
SandMan69's picture

You think that THAT's over thinking?

They jumped on a band wagon, what?

"stay low, move fast"

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

Guest's picture

eat your hearts out, admit it u all wish u'd done it

Guest
SandMan69's picture

I spy, with my little eye, the creative responsible for this ad.

"stay low, move fast"

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

Guest's picture

sihakta ota ben adam

Guest
Guest's picture

THANKS. MERCI. TODA.

Guest
ackattak's picture

The "Yes We Can" thing is quickly becoming done to death, but I like this execution. It's pretty clever for something with such an obvious borrowed interest.

ackattak
Activity Score 396
Copywriter
Guest's picture

BIG IDEA
BIG AD
IM RUNNING TO BERLITZ

Guest
tanvir hassan raju's picture

Great....!!!! love the idea...Yes..yes...yes:) u can..lolz

tanvir hassan raju
Activity Score 417
Animation Director, Nayantara Communication, Asiatic MCL, a co-producer of sesame street NY, Bangladesh |

tanvir

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