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Suitcase

Campaign
Agency Network: 
Published/Aired: 
May 2016
Berlitz:  Suitcase

Description

Print advertisement created by Junior, Netherlands for Berlitz, within the category: Education.

Advertising School: JUNIOR* Academy for Art Direction, Amsterdam, The Netherlands
Art Directors / Copywriters / Illustrators: Eduard van Bennekom, Jasper Diks
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Gearbox's picture

If it were done with photographs of a real person, and the copy had subtitles on the photos reading "I lost my panther print suitcase" and a subhead near the logo saying "There's an easier way to explain", then this would look a lot better, but it would still take too much time to understand.

Gearbox
Activity Score 116
Guest's picture

I agree, the drawing is crude and almost unfinished. It seems like a sketch idea that was chosen because of lack of time. It wasn't even refined or completed.

Guest
shahidali's picture

agreed

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

Guest's picture

first idea and it looks like an airline ad

Guest
just write's picture

i like the idea...

just write
Activity Score 651
Copywriter at Banyantree communications
Guest's picture

I like the idea. And do you wann know why? Because you have to read the copy to understand it. A paradoxon i know.

Guest
Guest's picture

Good ad.
Sure, the illustration looks crude...but so does a lot of other illustrations from high paid artists.

Guest
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