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Spanish

Campaign
Agency Network: 
Published/Aired: 
November 2009
Berlitz:  Spanish

Description

Print advertisement created by Grey, Germany for Berlitz, within the category: Education.

Caption

The good news: he speaks Spanish. The bad news: you don't.
Better be prepared for the future.

Advertising Agency: Grey, Frankfurt, Germany
Art Directors: Tim Jacobs, Carolin Hermann, Margit Tejada
Copywriter: Friedrich Tromm
Photographers: Aziz Wakim, Gunther Dachert
Retoucher: Reproductions
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dsklan's picture

funny, like it!

dsklan
Activity Score 1926
Art Director at homeshop
ace85le's picture

is this some kind of cultural reference? cuz i don't get it at all.

ace85le
Activity Score 3935
Marketing Manager |

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Juan Cabral's picture

Well, If I have done such a bad campaign I would do everything to hide it!

Juan Cabral
Activity Score 709
Copywriter |

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Wordnerd's picture

ok... spanish speaking aliens could be invading earth? And that's why i should better learn spanish?

oh boy... and what's with the crappy execution? maybe i don't get it

Wordnerd
Activity Score 6692
Copywriter
satrianee's picture

i believe this creature refers to an influenza virus related to "Spanish flu"... Ad people should know better.

satrianee
Activity Score 3748
Wordnerd's picture

what? a) that's bullshit b) that would be even worse

Wordnerd
Activity Score 6692
Copywriter
Marlus Lau's picture

It´s completely stupid, but funny also. The execution is a crap indeed. What´s that "back to the future" arrow after 'bad'?

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
Guest's picture

oh boy! oh boy!

Guest
chemunoz's picture

wtf?

chemunoz
Activity Score 90
Copywriter at TBWA Dominicana |

chemunoz

Guest's picture

this campain was never released

Guest
Guest's picture

this campain was never released

Guest
mikeelrapido's picture

Funny, nice idea, but art is terrible. I would rather use a great girl with tremendous smile.. :)

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

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Aphex's picture

hahaha!!! Ok humans. Me los voy a comer a todos por no saber hablar español, porque comer hablando español es más rico. OLÉ HOMBRE QUE TE COGE EL TORO!!!

Aphex
Activity Score 264
Copywriter |

"Si eres buen copy, presiona alt + F4"

Guest's picture

The good News: Some people here like bad Headlines and really ugly Art Direction.

Guest
silvi's picture

Bad news, i speak spanish too, and i don´t understand this crap.

silvi
Activity Score 4170
Copywriter
Guest's picture

neither do i, actually i think this is such a bad work, i dont get the main idea of any of one of this ads, what tha hell did they want to mean???

en pocas palabras, no entiendo nadaaaaaaaa!!! porque un marciano?? que diablos!!?? (dios, librame de crear algo como esto algún día.)

Guest
beingofageoldgrace's picture

The good news: We can turn to the next page.
The bad news: Your credits will stay here.

beingofageoldgrace
Activity Score 353
Pedestrian's picture

"I have an idea. We could...like...have aliens threatening to take over the world, but they won't take over the world if you speak a foreign language. And it's like 'Be better prepared for the future' because 'the future' = aliens and 'better prepared' = learning another language. Does that work...or is it too simple?"

Pedestrian
Activity Score 492
Guest's picture

Kann irgend jemand diese Kampagne bitte aus dieser Homepage entfernen?
So viel Talentfreiheit wie hier gezeigt wird ist schlicht weg entsetzlich!

Guest
Prof's picture

How bad. Seriously tremendously and tantalizingly awful.

Prof
Activity Score 1449
Copywriter |

Quite really.

Guest's picture

These aliens look like sleazy gadgets found in kinder surprise eggs.
Not terrifying at all.

Guest
Davosk's picture

I smell cheese.

Davosk
Activity Score 4811
Art Director
slowrider's picture

far below students level

pre-puberal province surrealism

slowrider
Activity Score 648
Art Director at xxx |

one should not take life so seriously - as one will not come out of it alive.

theadversary's picture

Horrid.

theadversary
Activity Score 30
Girlfireice's picture

Ugggh...

Girlfireice
Activity Score 254
Copywriter at Trainee
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