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NY Taxi

Campaign
Agency Network: 
Published/Aired: 
February 2011
Berlitz Print Ad -  NY Taxi

Also From This Campaign 2

Description

Print advertisement created by FP7, Bahrain for Berlitz, within the category: Education.

Caption

Don't be an alien in a foreign country.
Berlitz

Advertising Agency: FP7/BAH, Bahrain
Creative Director: Fadi Yaish
Art Director: Gautam Wadher
Copywriter: Aunido Sen
Agency Integrated producer: Mar Wai May
Photoduction House: Remix Studio Bangkok
Photographers: Anuchai Secharunputong, Nok Pipattungkul
Producer: Chanon Tungkamani
Retoucher: Chanchay Aussawanuchit
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Carlos Garcia's picture

Even if it seems like a first thought i like it a lot. Congratulations.

Carlos Garcia
Activity Score 847
Copywriter at Zwela |

CG

abake's picture

I'm not so sure the insight is right... usually foreigners are taken advantage of when they don't speak the language...

abake
Activity Score 1262
RMG Connect Colombia
gioborde's picture

Actually, i think the insight is right as it appeals to the foreigners point of view, but i dont think its a right execution by showing everybody scared, i would think its something more like others seeing you as some odd being. Curiosity, confusion, surprise, those are feelings that go with this insight, not fright.

gioborde
Activity Score 1387
Art Director at LEO BURNETT |

GiBo

luispiter's picture

its bad...

luispiter
Activity Score 2756
comunication
Master Jack's picture

Agree with Gi_bo

Master Jack
Activity Score 64
Creative Director
A.S.'s picture

I think surprise is more adequate reaction because there is nothing in this image to be scare of

A.S.
Activity Score 78
TatiiiAlmeida's picture

hahah it's funny.

TatiiiAlmeida
Activity Score 166
Copywriter at Marketing in Automotive Aftermarket at Tuba Cabos (automotive cables) |

Automotive Aftermarket Coordinator | Tuba Cabos | www.tubacabos.com.br

Shingo's picture

nice guys

Shingo
Activity Score 408
sunilcreates's picture

good

sunilcreates
Activity Score 166
Creative Director at Olive, Mumbai
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