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Chinese

Campaign
Agency Network: 
Published/Aired: 
April 2008
Berlitz:  Chinese

Description

Print advertisement created by DDB, Germany for Berlitz, within the category: Education.

Caption

Berlitz. Break the language barrier.

Advertising Agency: DDB, Düsseldorf, Germany
Creative Directors: Alexander Reiss
Art Director: Alexander Reiss
Copywriter: Shahir Sirry
Illustrator: Maren Esdar
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Highest Rated

Fabian Kirner's picture

... ahem, I think you got me wrong. Actually I like that stuff!
Did you take a closer look to the illustrtators portfolio?
Check it out at luerzersarchive.com

Fabian Kirner
Activity Score 270
Creative Director
Grand Prix's picture

Gorgeous and breathtaking Artdirection.

Grand Prix
Activity Score 37
CD
comAd's picture

Yeah. Breath taking it is.

comAd
Activity Score 162
Copywriter
MarkaMarka's picture

Very nice idea and art work!

MarkaMarka
Activity Score 9
Copywriter at BBDO Warsaw
bknowlden's picture

Am I missing something?

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

jsptrck404's picture

Yeah, but that's the point – that you don't get what it says. That's so you'll need their product to 'break' the language barrier presented.

But seriously, do you have to show people literally 'locked-up' in the words?

ugh, wince, groan.

No better way to show language barrier? I'm thinking that (language barrier) sounds like pretty fertile ground.

jsptrck404
Activity Score 437
Art Director |

| think small |

djakuza's picture

breathtanking???? Sorry but the Artdirection in my optinion is weak and i don't get the idea, is there any?

djakuza
Activity Score 517
Art Director
Silverinha's picture

I love the shades! Show!

Silverinha
Activity Score 65
Pianista
SKOL's picture

Incredible work...
Correct me if I'm wrong, but I think it's quite easy: If you learn the language - you break the barrier and get the girls ... but we have the best girls!!
Regards from Stockholm!

@brandon: Brain cells, maybe ; )

SKOL
Activity Score 19
BogusTrumper's picture

Really nice work. Like that style of illustration.

BogusTrumper
Activity Score 9
ChuckNorris's picture

Great idea.

Horrible art direction.

Everything looks like it was just pasted there.

ChuckNorris
Activity Score 834
Creative Director
Fabian Kirner's picture

Not that bad my old friends!!!

I´m glad to see you´re able to create great stuff even though I´ve left you! :-)

Keep on!

F

Fabian Kirner
Activity Score 270
Creative Director
JFDreamer's picture

Agree with Fabian Kirner. The idea is kinda nice, but the art direction is not good, in all the ads!! Let's be objective people. The images don't come together, wrong perspective, light isn't correct either. Sorry, but it's half way.

JFDreamer
Activity Score 176
BBDO - Perú |

keep smilling

Fabian Kirner's picture

... ahem, I think you got me wrong. Actually I like that stuff!
Did you take a closer look to the illustrtators portfolio?
Check it out at luerzersarchive.com

Fabian Kirner
Activity Score 270
Creative Director
thirty6chambers's picture

uhh did you know that not every single ad has to look that way?

thirty6chambers
Activity Score 1464
Art Director
EGGO's picture

Art direction is good but I just don't get how it breaks the language barrier.

EGGO
Activity Score 354
Other |

You have to hate advertising in order to truly love it.

jh4v1's picture
jh4v1
Activity Score 11
cheza's picture

Doesn't work for me, too much of a copy-paste look.

cheza
Activity Score 100
Graphic Designer
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